Keilyn Navarrete

Prof. Buckler

MAR 100

December 3, 2023

Shark Tank- The fidget game

The product that stood out to me most between the four episodes of shark tank was Brandi Dugal’s product called the fidget game. This product stood out to me the most because it had a good concept for the audience it was seeking for. This product is both educational and interactive in a fun way for children. The reason why this is a good product concept is because kids will be able to have fun while learning at the same time. Learning and having fun don’t usually mix together however Brandi’s fidget game has succeeded in making this product connect both concepts turning it into one complete product concept. This product has become a solution to both parents and children, therefore successfully catching the attention of their audience.

The fidget game is a product made for children to have fun while learning at the same time. This is a game that includes different products such as dice, cards, and fidget products. The main goal of the fidget game is to help children enhance their reading skills. this game fits for all grade levels for children to best help match the game they should play. These products connect by using reading cards and whoever gets a correct answer gets to roll the dice and then press the fidget products, overall whoever presses the fidget toy most wins. This game gives children a reason to want to win therefore makes them gain more knowledge in learning with the reading cards.

Getting into numbers and statistics, Brandi seeks for $500,00 in exchange for 10% of the company. Brandi explains that this is a reasonable exchange by mentioning the success and achievements the company has made. In 13 months, the company made $2.3 million sales. Most of the sales were gained from amazon by 85%, the rest of the 15% have been made in Brandi’s site. Brandi’s first testing to see if the product was a success was by getting feedback from 100 teachers who used the game on children. This was later brought to the platform called tik tok which help make the fidget game the #1 reading game within 6 months in amazon. The margin of this product escalated to 32% creating a good margin and making the profit 1 million 250. The statistics and numbers have shown why Brandi’s product is a sucess.

The reason why people feel the need to have this product is because the combination of both education and games. Parents both get the help in enhancing their children’s education by using these games on them. This product succeeded in being unique disregarding the imitations made, this product was able to gain the attention of the right audience which are children. The reason why this was a successful product concept was because the product created something that the audience they were seeking for needed. This product became beneficial therefore made people need it, it overall was a successful product.