Author Archives: Raymond Fleming

The Joneses

Leave a reply

I would categorize the Jones family as personal selling. I believe using your own personality, and image to promote a brand or product is very effective. We see this daily on social media, tv, and even radio, how influencers use public persuasion to gain customers. The Jones family moved to a town where the community has embraced them immediately. Their use of innovative technology, and specific people targeting has awarded the Jones family a community full of customers.

A few similarities that I’ve noticed with the Jones family and the brand Nike is their frequent use of athletes, celebrities, and musicians to promote the brand through sponsorship. Nike sneakers worn by these select people set trends, and people all over the world follow them by purchasing Nike branded merchandise. This is the same ripple effect that the Jones family has demonstrated in the movie.

I believe the products that the Jones family were promoting was 100% ethical. Except for the alcoholic beverage distribution at the party, everything else was a good presentation. Every product that was presented to the community was specifically targeted. This method worked for them to generate conversions and win customers just by their personality.

I wouldn’t feel any different if I found out that the Jones family wasn’t real. I would commend them on their sales strategies, and possibly try to obtain a form of employment within their organization or company. I read a book called “How to win friends and influence people”, and the Jones charade put many of the practices from the book in place.

Promotion

1 Reply

FOR IMMEDIATE RELEASE: December 10, 2023

Raymond Fleming
Kapgain.com
info@kapgain.com

 

Kapgain.com Website Relaunching Update

Kapgain.com is an e-commerce website that has built their foundation, and business around cost effective trendy products. They have sourced their products from China and have offered free shipping to all customers worldwide. The website has made the following announcements which will take effect February 1st 2024.

  1. No more long shipping times. Once the website relaunch is live, kapgain.com will no longer source products from China. They will be using a United States based warehouse, which will provide faster shipping times for all customers.
  2. Customizable jewelry products. The website has listened and taken in consideration the request for custom engraved jewelry and accessories. Kapgain.com will offer this option on select merchandise, just in time for Valentine’s Day.
  3. com will also offer the option for businesses and private sellers to have their product or merchandise available for sale, on Kapgain.com.

###

 

 

 

Product Concept

1 Reply

Raymond Fleming

MAR 100 – B050

Professor Buckler

November 30, 2023

 

The energetic pitch that resonated the most from the Shark Tank episode was The Fidget Game. This product concept is a remarkable idea that is marketed toward improving a child’s ability to read effectively, while having fun. The product itself has generated over 3 million dollars in revenue in only 13 months. This game is available on Brandy’s website, and on Amazon.  85% of the games sales are from Amazon.com through viral marketing. The game has achieved the #1 reading game status within 6 months on Amazon rising above competitors. Brandy is asking for 500k for a 10% stake in the company. I would give Brandy a deal, and here are a few reasons why.

The product concept is based on a series of cards that have specific words written on it, and a child is supposed to say the word within a certain time frame. While they are saying the words, a multi-sensory fidget toy is used to track the child’s progress until completion. This makes reading fun and challenging for kids to complete the game. A very clever way to promote learning for children. The fidget toy has become a very popular consumer product as well. A fidget toy helps to aide a person with autism, ADHD, and a slew of other benefits it can provide the consumer.

This Fidget Game fills the gap of needing a tutor in helping your child improve their reading. At the same time, it’s a game so from a child’s perspective it’s supposed to be fun. I feel consumers need this product because it can help in so many ways. This game isn’t only for kids in my opinion. The game can also be used in rehabilitation facilities, and people who have dyslexia.

This educational specialty product should be marketed to all potential customers, not only children. Brandy could also run ads that target seniors, special needs people, and folks that require ESL. This would open a market of customers that will allow The Fidget Game to scale upward in a way of possible licensing opportunities. A game like this can be used in schools by teachers as part of their curriculum where reading scores have specific state mandated requirements.

The packaging should show a group, or various people playing the game together. Having fun enjoying the game should be the product cover, with the brand logo displayed mildly. This will grab a customer’s attention to further inquire about what the game entails. The benefits of the game, and how it can potentially help someone improve their reading should be explained on the back of the package. Brandy stated that she wants to grow internationally, and if this product packaging can be translated into different languages, that would be excellent also.

 

Ethics

Leave a reply

The business I chose was Starbucks. Starbucks is 99% ethically sourced. Their coffee is soon to be the world’s first sustainably sourced agricultural product. Starbucks has also made great strides in pursuing other sustainable business practices. One of the practices the company has implemented was the removal of plastic straws. Starbucks has changed its cold drink cups, to a sippy cup format. The usage of non-biodegradable straws isn’t good for the environment, and the company has ceased to include this with cold beverage purchases. Starbucks also does a wonderful job giving company stock incentives back to employees on an annual basis. This leads to improved employee morale, and retention. I was a store manager at a Starbucks location on the upper west side of Manhattan. Every night we would put aside the food and drinks that were soon to expire and donate them to a nonprofit organization. This is done to ensure someone eats the product, rather than assume it would be purchased by a customer, while waiting for the expiration date.

 

 

 

Consumer Decision Making

Leave a reply

Without any knowledge of the demographics of the city of Utah, I tend to follow the same criteria when looking for a new restaurant to visit. I started my search with the keywords best Italian dining restaurant in Salt Lake City Utah. This method narrows the seo down to your specific terms quite significantly. After obtaining the search results, I sorted the list by the number of reviews the restaurant has. Now every customer doesn’t leave a review, however for those that do they want their experience to be known to the public for some reason or another. This is a direct indicator of previous patrons who may have eaten at the establishment, discussing their overall dining experience.  When customers say positive things about the quality of the food, service, and if they will visit the restaurant again, are the 2 settling things I look for at this point. This then will make me look further into the images of restaurant, and just imagine myself eating there.

My next step is to look at the menu of the restaurants that I’ve narrowed my search down to. The menu is very important in my decision-making process because I want to see authentic Italian made food. Is it written in Italian? How many true Italian dishes are listed on the menu? A restaurant that specializes in Italian food should not be making hamburgers, and to some extent, they should have real Italian chefs making the food. I do understand the division of labor, EOE policies, but for this instance I’m looking for a restaurant that feels as close to Italy as possible. Once satisfied with my search so far, I go back to the google to look at the amount of dollar signs that are next to the restaurant’s reviews. This indicates the price of the average dish on the menu. A restaurant with (4) $$$$ signs next to the reviews will tell you that it’s at least $100 per person on average. I prefer quiet intimate dining, with an upscale level of prestige. So, the 4 $$$$ rating is definitely what I’m willing to always pay for.

Now that I’ve chosen the restaurant, I look at the hours of operation. Are they open all day? Do they open after 5pm? A restaurant that is open all day 9am-11pm may be considered a franchise, and that is not what I’m looking for! I want to be able to make a reservation be greeted by the host upon entry, seated by an experienced waiter/waitress, and enjoy a glass of cognac while I wait. These final needs are what will determine my choice of a restaurant.

The restaurant that met my criteria was Valter’s Osteria. This establishment has the quality menu I’m looking for, the private setting, and a tremendous amount of positive reviews from previous customers. The reviews expressed the level of customer service that was delivered, and their food satisfaction level. When I visit Salt Lake City, I will definitely go to this restaurant.