Out of all the pitches I saw while watching shark tank’s latest episode I felt the pitch that resonated with me the most was the Fidget game by Brandy. I felt that having something that can gamify reading sounds very fun and actually useful and having a positive goal. I feel that no one should have to struggle while reading, especially young children. I like the product’s functionality using multisensory learning and uses bright fun colors. I also felt Brandy was very confident and willing to win over the sharks asking for 500,000 for a 10% equity within her company.

The concept is basically a bunch of cards that have different words on them, and the child has to do a specific thing when they choose one. One card they must know by heart and the other one must read it out in a flash. After that the child must pop all the bubbles down if they get it correctly and whoever does it first wins. I feel that the game definitely fills in the gap where instead of needing to get more educational help or tutor parents can make one simple purchase and use a game to improve their child’s reading skills.

I feel the process this product makes easier is the fact it’s very accessible online. It is below on social media and lots of its sales are from amazon which is 85% while on their personal website is 15%. Lots of people use the internet so it’s not a surprise Brandy has 3.2 million in sales and definitely has a good standing. I feel people need this product because it can help so many people and not just kids struggling to learn like the sharks were talking about their dyslexia. I can definitely see the game helping. I also feel since it is a fidget game kids who have adhd would love the game too and could use all that extra energy into something that’s fun but helps them learn.

I feel that the way this product should be the best positioned is like what Brandy said is expanding it and finding out the next steps. Brandy basically wants to create a reading tunnel for grade pre-k to grade six and also get the product into different languages. I feel Brandy can do this by marketing the product to the best of its ability to help Brandy land a good licensing deal and get the Fidget game on shelves. I do feel the game could be marketed to an older audience. I feel sticking with the audience she already mentioned would be better for now because she could always branch out to other opportunities in the future.

I think that when the product starts doing well on shelves and big companies for example like Hasbro which would be perfect to promote her product, she could make different packages of the fidget game for an older audience. Kids packaging could be kept the same and same vibrant colors and for teens and older adults with maybe adhd or dyslexia the game could have a simpler look to it and contain more challenging word problems. I believe Brandy is very dedicated and having no debt and great sales makes it even better and by having a shark will help propel her product to the next level.