• Would you categorize the way the Jones family lives as personal selling? Why or why not?

I would categorize the way the Jones family lives as personal selling. Due to how they advertise the products they want to push out. When seeing the item in action the buyer may be more inclined to take interest since they see the product or service in action. The Jones family uses their lifestyle to show the use of the products. 

• What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

One similarity I see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands such as apple, knowing who your audience needs and trying to find the best way to speak and through them. In order to maximize sales you need to focus on your goal and target.

• Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

The products that are marketed in this movie aren’t necessarily unethical. They are using the method that works best for them. The Jones family aren’t really forcing customers to buy the products. Any other seller would push for sales but as long as they don’t cross a line.

• How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

I am the type of person where I love to spend money on things that catch my attention. So before I probably would have spent so much money as a friend with someone in the Jones family. However afterward I would just want to understand why. Also, I would feel weird as in I thought they were a different person.