This episode was a toughy for me as I like almost all the pitches. I was stuck between choosing The Fidget Game and Yum Crumbs. Both businesses are great but i went with Yum Crumbs. This pitch resonated with me more because of its uniqueness. I also think that appeals to wider target audience of people, that being young, middle aged, and/ or older. Their flavors as well are not boring and basic they have a variety of flavors. It holds consistency which is key as well. His selling price compared to what he spends to make the product is exceptional and I see greater potential growth for this gentleman. I dont believe there is anything like this on the market as well and if there is, its not many.
The product is a twist on what you would usually do with sprinkles. Like he stated “It would be if a cookie and sprinkles had a baby, that’s Yum Crumbs”. Sprinkles usually only come in the same flavors and never really have different flavors just colors so this adds diversity to a sweet treat and complimentary extra flavor. It can be used on cakes., ice cream, candy apples, fruits and etc. His business was a B2B as he started by going directly to stores and selling his product. He currently has his product in WAWA’s as they use Yum Crumbs on their cakes. The product holds consistency which makes the overall concept of what being made with it 10x better. This product saves a business time and money for example a cake or ice cream shop. That is because for a product like this it would be time consuming for an employee to make from scratch and with that it would also cost for a business to make all the time. SO this saves them the time and the money and delivers what they need to there doorstep hassle free. He also sells in bulk to businesses which is smarter for a way higher price. MONEY MOVES!
Consumers should not only want this product but feel they need it because it would not only make something simple more pleasurable to the taste buds but lets say your making a dessert at home this could be something to elevate it or make even the process to create something easier, for example like recreating Good Humor’s Strawberry shortcake ice cream, this product would be perfect. If you know you know. Like stated to the sharks it can also be incorporated inside of a product not only outside of it or as a topper. I think the packaging is great for what the product is. The branding is simple and cute and doesn’t take away from the product it allows it to stand out with the peep window in the packaging. I think a store like Michaels would be a great move. Even expanding to other retail stores like Target, Party City, etc. I did see that Yum Crumbs is on Amazon which I think is great move to reach consumer directly especially keeping up with how things are sold now. He wanted to venture into B2C and needed a bigger kitchen to get his goals fulfilled and i think Daymond and Barbara were excellent partners to invest in his endeavors.
