1.Given that the primary objective of the Joneses is to live a lifestyle that not only embodies a business but also truly lives to sell, I would classify their way of life as personal selling.

2. The Jones family’s sales strategies are similar to influencer marketing, which is a popular strategy employed by many firms in the modern era. For instance, many of my favorite firms employ social media influencers to present their items in a real-life context, making them more enticing to the audience, just like the Joneses do with their wares to make them desired.

3. I think the way things are marketed in the movie creates ethical questions based on the course content and the film. The Joneses manipulate their neighbors into purchasing goods by tricking them into thinking their way of life is real. It is unethical to exploit personal ties for financial benefit and to act in such a transparent manner.

4. Prior to learning their secret, if I were friends with a member of the Jones family, I would probably feel adoration and maybe even desire to emulate them. But my feelings would change to betrayal and disappointment once I knew the reality. The acknowledgement that our camaraderie was founded on a promotional tactic would compromise the genuineness of our bond.