After watching season 15, episode 7 of Shark Tank and seeing all 4 different pitches, the one that resonated with me the most was the Rekkie goggles. I found these goggles very interesting and unique because of how useful they are, and they solve so many problems at once with all its features. What I loved the most about this product was the fact that even without all the technological features, they are still one of the best goggles aimed for action sports.
Rekkie goggles are a high-tech way to stay connected on the slopes when skiing. They are smart snow goggles that have a built-in heads-up display. This display projects directly onto the lens and floats out in front of your forehead, as it shows speed, elevation, a clock, number of new notifications, and a compass. All you have to do is glance up, so you can see where your friends are, how fast you are going, read your unread texts, control your music, and answer phone calls. To do all of this, you need to download the Rekkie app on your phone and create a ski group which will also give you the abilities to see friends on a map, pair goggles, as well as track stats. When you are in a group of friends on the app, it tracks the phone’s GPS location.
The gap this product fills is not having to deal with the inconvenience of trying to take out your phone when in the middle of a ski run. Very often when skiing, people get split up, lose each other, and don’t know which way someone went when getting to the bottom of the chair lift. This product solves these issues, while still being a great quality pair of goggles. Instead of just wanting it, consumers should feel like they need this product because the display doesn’t block your view, it uses state of the art lens clarity, anti-fog, and contrast boosting technology to make them great ski goggles without even turning them on. This makes the Rekkie goggles very versatile.
The price for this product is $349, which is the same general price for other ski goggles that don’t even have a display. The cost to make has gone down from $160 per unit, to $130 per unit. In the episode, they made their final deal with Mark Cuban, $300,000 for 12.5% stake. This product could be best positioned by being sold in stores specifically aimed towards the ski and snow board industry. The marketing of this product is extremely important too, as that is something that they can improve on. The simple use of social media like Instagram, TikTok, and X could impact their sales positively. I noticed that they have very little posts on social media promoting their product, I only saw a few on Instagram. The use of social media would be effective because of how much of an eye-catching product this is. The algorithm of social media apps will help get this product to reach skiers. Once skiers start to see this product going viral on apps like TikTok, more and more people that are into action sports will want to buy it. This is just one simple way they can promote the goggles. Once they reach their target audience effectively, the number of consumers will increase.
