Nebel Alsaidy
Proffessor Buckler
Marketing 100
December 3, 2023
Shark Tank – The Fidget Games
After watching Season 15, Episode 7 of Shark Tank, Brandi’s pitch for The Fidget Game resonated with me the most. The Fidget Game offers a compelling business idea by combining learning and interactive activities to make “curriculum-aligned educational games that make learning effective and fun for all types of learners”. In a world where a great number of children think of education as a chore (including myself as a child), The Fidget Game could serve as a potential solution, allowing children to have a positive impression of learning. By infusing fun into learning, this product has the capability to transform the educational landscape, creating a generation of kids who actually want to learn. This paper will talk about the various aspects of The Fidget Game, and how it can be best positioned to appeal to consumers.
Brandi’s pitch for The Fidget Game unveils a product concept that is fairly simple, yet engaging for children. By combining things that already exist (fidget mats, Reading cards, dice) to create something innovative. Pitched as a “multi-sensory, aligned with the science of reading,” “not your average board game” that works. The Fidget Game’s concept revolves around “card packs” each made for a specific grade level. These packs feature cards with words to be read, accompanied by symbols that dictate how to player should read it. There are only two symbols: a heart which signifies that the reader must know the word by heart without sounding it out, and a lightning bolt which signifies to the reader to quickly sound out the word. Correct pronunciation earns the player the chance to roll a die, and depending on the number they get, they can pop bubbles on the fidget mat. The first player to pop all the bubbles is the winner; The Fidget Game turns the learning process into an enjoyable and interactive game.
The Fidget Game fills a crucial gap in the early education system, addressing the challenge of engaging children who may struggle to focus on traditional learning methods. The early years of education is very important since it sets the tone for how students feel about school. If they are introduced to a more fun interactive way of learning, students are more likely to look forward to school, and look at it in a positive light. I know this from experience as I used to always have a hard time staying focused on a lesson for long periods of time, it was only when interactive activities like ‘Jeopardy’ or ‘Kahoot!’ were introduced that I found myself genuinely looking forward to learning. That’s why The Fidget Game fills gap in the education system adding another activity that helps students be engaged in what they are learning, instead of learning just to get to the next grade.
This product makes it easier for teachers and parents who are struggling with children who have a hard time studying, or learning. The Fidget Game makes it easier for teachers because it allows students who are always goofing off or at a low reading level to learn in a way that’s engaging. For parents with children who have a hard time studying due to feeling like school is the only place to learn, The Fidget Game makes studying at home more effective and enjoyable for their children.
Consumers should feel The Fidget Game is a need rather than a want, as it serves as a solution for children struggling with reading challenges, such as dyslexia. When searching up “Why is The Fidget Game important” first thing that comes up is “BENEFICIAL TO CHILDREN WITH DYSLEXIA learning to decode sight words is helpful to children with dyslexia and other learning difficulties”. The marketing strategy specifically targeting children with dyslexia is evident, shown in the majority of their products’ descriptions. Recent reviews further confirm that The Fidget Game’s products are delivering the promised benefits as advertised.
Based on what i learned in this unit’s textbook chapter, The Fidget Game could be best positioned to appeal to consumers by expanding its reach to different locations. If this company decides to expand towards different countries it could be very beneficial, many countries are now implementing English as a subject which requires students to read English words. The Fidget game holds significant potential for marketing to preteen generations in these regions, providing an engaging tool for learning English. If this product is marketed towards schools in different countries, it can serve as a crucial way for non-English speakers to learn while staying engaged.
