The product that most appealed to me was the Rekkie smart snow goggles. The Rekkie snow goggles are goggles designed for skiers that feature a built in heads-up display. The display show information directly onto the goggle lens, providing the user with real time data like their speed, location of friends, unread text messages, music control, and answering phone calls. They emphasize that Rekkie is not a VR goggle and doesn’t block vision, but instead they utilize state of the are technology, like anti-fog and contrast boosting features to enhance the users experience. Currently Rekkie fills a gapin the market for skiers who want to use advanced technology intergrated into there goggles. Regular goggles dont offer the same level of information as Rekkie goggles, the product increases safety and is convenient for skiers since its hands free. The goggles can make skiing more enjoyable since you wont need to pull your phone out since the information will be on the goggles paired with the accompanying app. Consumers are likely to be attracted to Rekkie for its features, which offer a mix of technology and practicality specific to the skiing environment. The ability to monitor speed, stay connected with friends, and control music without removing goggles and pulling out a phone or device aligns with the convenience and safety preferences of skiers. Rekkie could be positioned as the go-to smart snow goggle for tech-savvy skiers who prioritize safety, connectivity, and advanced features. While Rekkie goggles are specifically designed for skiers, there may be potential for the product to cater to a broader audience beyond skiing like snowboarders, mountain climbers, photographers, search and rescue teams, military, and many more. Rekkie appears to be a promising product, meeting the demands of skiers by providing a unique blend of advanced features and state of the art lens technology. The success of Rekkie depends on effective marketing, and them continuing there innovation to meet evolving expectations.