As I did my research on Italian restaurants in Salt Lake City, Utah I narrowed it down to 3 restaurants I found on google that I felt would be perfect for me. I wasn’t looking for anything specific, just a good restaurant with good reviews. I also took in account the looks of the food and restaurant and being able to order. I also made sure to check for reviews that actually talk about if the food actually tasted good.
The three restaurants I picked were caffe Molise, stoneground Italian, and settebello pizza and found info on them through TripAdvisor. Out of all of them, caffe Molise was superior to me. All of these restaurants were in the same price range but the other two just lacked variety. They were also all rated a 4.5 which is fairly high. All of them had some pretty nice pictures and the food looked very presentable. All also had good reviews and people did talk about the food actually being good. Caffe Molise however overall, to me was better considering it had the best variety on the menu with lunch and some dinners under 20$ and the biggest portions according to the reviews and the pictures I saw. Stoneground definitely had very pretty presentations and a nice-looking restaurant but lacked more things on the menu and smaller portions, not to mention it was the most expensive. Settlebello pizza however I do love pizza and it did look appetizing with a nice-looking place. I was definitely looking for something with more things on the menu rather than a majority of pizza and salad.
I felt the whole consumer decision process was definitely longer than I thought, and many factors came into play. If I had to compare my decisions to others, it is that since in this instance I just moved to Salt Lake City I’m going to look for the better places. Someone who’s native to Utah might stick with a place regardless of reviews and more of their personal experience.
Consumer decision making assignment
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