I’m new to Salt Lake City, Utah and I’m looking for an Italian restaurant, the process of finding the right restaurant for me involves the numerous steps of the consumer decision-making process. First I need to take some things into account like is there any certain type of Italian food I want, am I looking for someplace casual or a place more upscale, am I looking to have the food delivered and what is my budget looking like.

Then the first stage of the consumer decision making process is Problem Recognition, and I would recognized that I am hungry and am looking for Italian takeout preferably pizza so I would need to find a place that does takeout and I also recognize that I recently moved so I am not familiar with the food options around me. So the second stage is an Information Search in which I went on google and searched for Italian restaurants in Salt Lake City, Utah and I found the website trip advisor which has a list of the 10 best Italian Restaurants in Salt Lake City, Utah. So I went through the list and chose the best restaurants based of the reviews and quality of food and the restaurants reputation. The Third step is evaluation of alternatives so I chose two that I would possibly eat from, Settebello Pizzeria and The Pie Pizzeria Underground and ultimately went with Settebello Pizzeria because it had over 800 reviews with majority of them being positive and they offered takeout which is what I was looking for.

I realized that the consumer decision making process includes research and evaluation of many criteria’s like food type, setting, reviews, and personal preferences and it ultimately helps out immensely when making decisions on things like choosing where you want to go out and eat. When it comes to comparing preferences to other consumers there are many things other individuals would prioritize based on their interests and preferences like some may want a fancy dining experience and some may just want something casual. But ultimately there is always multiple options for people to choose from based on there preferences and it can always be found and that shows the importance of the consumer decision making process.