Consumer Decision Making

Without any knowledge of the demographics of the city of Utah, I tend to follow the same criteria when looking for a new restaurant to visit. I started my search with the keywords best Italian dining restaurant in Salt Lake City Utah. This method narrows the seo down to your specific terms quite significantly. After obtaining the search results, I sorted the list by the number of reviews the restaurant has. Now every customer doesn’t leave a review, however for those that do they want their experience to be known to the public for some reason or another. This is a direct indicator of previous patrons who may have eaten at the establishment, discussing their overall dining experience.  When customers say positive things about the quality of the food, service, and if they will visit the restaurant again, are the 2 settling things I look for at this point. This then will make me look further into the images of restaurant, and just imagine myself eating there.

My next step is to look at the menu of the restaurants that I’ve narrowed my search down to. The menu is very important in my decision-making process because I want to see authentic Italian made food. Is it written in Italian? How many true Italian dishes are listed on the menu? A restaurant that specializes in Italian food should not be making hamburgers, and to some extent, they should have real Italian chefs making the food. I do understand the division of labor, EOE policies, but for this instance I’m looking for a restaurant that feels as close to Italy as possible. Once satisfied with my search so far, I go back to the google to look at the amount of dollar signs that are next to the restaurant’s reviews. This indicates the price of the average dish on the menu. A restaurant with (4) $$$$ signs next to the reviews will tell you that it’s at least $100 per person on average. I prefer quiet intimate dining, with an upscale level of prestige. So, the 4 $$$$ rating is definitely what I’m willing to always pay for.

Now that I’ve chosen the restaurant, I look at the hours of operation. Are they open all day? Do they open after 5pm? A restaurant that is open all day 9am-11pm may be considered a franchise, and that is not what I’m looking for! I want to be able to make a reservation be greeted by the host upon entry, seated by an experienced waiter/waitress, and enjoy a glass of cognac while I wait. These final needs are what will determine my choice of a restaurant.

The restaurant that met my criteria was Valter’s Osteria. This establishment has the quality menu I’m looking for, the private setting, and a tremendous amount of positive reviews from previous customers. The reviews expressed the level of customer service that was delivered, and their food satisfaction level. When I visit Salt Lake City, I will definitely go to this restaurant.

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