Keilyn Navarrete
Prof. Buckley
MAR 100 B050
11/05/2023
In this assignment I chose the company Sephora due to the passion I have for cosmetology. Sephora is a cosmetics company that focuses on beauty and sells a variety of cosmetics; It operates over 2,700 stores around 35 countries worldwide. Sephora’s mission is to make a person feel beautiful no matter their culture, race, religion etc. ; it includes diversity. Sephora’s 3 main responsibilities are to preserve the planet by bringing in and including more and more plants based cosmetics, to serve their community which is to be diverse therefore, connecting to the third responsibility which is to be diverse and to make everyone feel confident and beautiful which is overall, to be the best versions of themselves. Many people have the idea that Sephora is just related to makeup. However Sephora has 4 CSR programs connected to them which are: Employee giving/assistance, community outreach, environmental outreach, environmental action. For example Sephora’s headquarters, distribution centers, and stores are powered by 100% renewable energy and have been a EPA green power partner for the last seven years, and have also added energy managing systems, showing their strong support for the environment and preserving the planet. While holding a strong support for the environment to help the community, Sephora’s message is to also build inclusive environments for employees and costumers to make them feel beautiful and confident which is their ethical morals.
Although mainly all Sephora stores offer costumer service and assistance to satisfy the costumer’s experience, in some regions Sephora has limited service leading to different costumer experiences , which needs improvement to make all costumers feel the same experience every costumer should feel, connecting to their ethical mission. Overall Sephora stores success have grown by including more diversity than before creating a trustful and comforting environment for everyone. If Sephora improves in a worldwide costumer service experience it’s success can grow more, accomplishing their ethical goals.
