Nike is one of the leading companies in CSR (corporate social responsibility). Since the 90s when Nike got put on the spotlight for poor working conditions in Indonesia, they have worked hard towards a good name for themselves.  By 2005  they published a list of factories with pay wages and working conditions in a detailed report. In the past few years Nike has achieved so much in tackling many ethical workplace and CSR issues.

Nike has made emphasis on Black Lives Matter, woman rights, woman in sports, working with kids, climate change, and etc. They are using advertising to speak on social and ethical issues. Which is what people want. Right now they are really big on putting woman in the spotlight and showing them of importance especially in sport. Nike has become extremely diverse with their customers and are setting themselves up for customer loyalty success. They are also always working towards equal pay for woman to men and also ethnic groups to whites. Also in workplace positioning, making sure the under-represented are being represented and seen.

With Nike being a big athletic brand CEO John Donahoe correlates the fact that their athletes experience climate change first hand through heat exhaustion. This causes even more of a swift change in business to evolve into something better for the planet. They put programs in effect throughout communities to help kids stay active and training coaches through NIKE supported- programming. Also once agin putting emphasis on recruiting more female coaches. Creating a save space for girls and creating a girl- inclusive culture in places like the U.S. Olympics.

Nike had a goal to achieve 100% renewable energy in their owned or operated facilities by 2025 and were able to achieve that in 2019 across North America. They have Also worked towards footwear waste ending up in landfills and in exchange recycled or turned waste into energy. Using more sustainable materials like plastic bottles being turned into polyester for jerseys and other for both apparel and footwear. NIKE Grind programme is one that participates in repurposing waste and materials in to recycle good like footwear apparel, even playgrounds, basketball courts, buttons, etc. Pretty damn amazing. I even own a pair of NIKE sneakers named Space Hippie and in the box it says “trash transformed”. Also NIKE will take back your shoes when your done with them to be recycled.

Another thing Nike participates in is the OHSU Foundation.They been in partnership since 2004, Nike and OHSU Doernbecher Children’s Hospital’s Doernbecher Freestyle program. How it works is a patient will help design footwear or apparel and then when a consumer buys proceeds go to the hospital. They have raised more than $33 million since they started and the hospital receives 100% profits. My boyfriend actually owns a pair and I love the purpose behind it. It not only helps the hospital but it allows those children to creative freedom and tell their story.

In my honest opinion i think NIKE is doing everything right and should continue to do what they are doing. Stay in the known and always look for what the customers want and deliver. Keep putting a spotlight on major issues some companies can shy away from and set themselves apart from the majority. Putting kids, woman, climate change, etc. on a pedestal to actually make and hopefully see a change. Keep using celebrities and athletes who actually stand in something they believe in, like when they used Colin Kapernick for #BlackLivesMatter. Also keep working towards equality in the workplace amongst women and men, and the minority. NIKE is on the right path and just like their motto “JUST DO IT” they sure are!