Memorable Marketing Campaigns
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Marketing has the ability to inspire us, to educate us, and to encourage us to do something. That call to action – the so what – of each campaign is different, and therefore each of us has one (or more) marketing campaign(s) that stick with us. Good marketing makes us feel something. It makes us want to be loyal to a brand, or to support a cause, or to explore something new. Marketing can get us on board with an idea, make us feel like we’re part of something bigger, or – in the words of Ted Lasso – for us to believe in something.
As marketers ourselves, there’s a lot to take away from the campaigns that we remember, even decades after they were new. The best marketers know how to craft memorable campaigns that have staying power, and that’s what we’re going to talk about in this module’s discussion.
For this discussion, we’re not looking for Reddit’s leaderboard of the “best marketing campaigns of all time.” Nope – for this, we want YOU to share what has resonated with YOU.
In your initial post, describe a brand whose marketing made their product or service appeal to you and why — especially if the manner in which it was marketed to you was unique or out of the ordinary. This could be a product or service you learned about while riding the subway, watching a YouTube ad, or seeing in a store window. Add a photo of the product/ service / brand or even the marketing campaign collateral if you can find it, and explain why you may not have otherwise purchased / believed in / been loyal to / supported the product or service had it not been for the marketing. What want or need did this product or service satisfy?
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In order to receive full credit for this assignment, all components of this assignment are due by 11:59pm ET on Sunday, August 20, 2023. You should first contribute a thoughtful post of your own before viewing/commenting on the posts of others. You must respond meaningfully to at least two classmates to receive full credit for this assignment. Students should review others’ submissions and comment meaningfully (refer to this guide from MSSU for reference) to at least two other students. For reference, here is the difference between a comment and a post — you will be using both for this assignment.
This assignment is worth a total of ten (10) points — 6 possible points for your original post, and up to 2 points for each of the two responses to your classmates’ posts. Please reference our Discussion Rubric for more information.
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A service that caught my attention one day while watching the T.v was a Planet Fitness commercial. I just gave birth and i was feeling unmotivated to loose the baby weight. Then they had a commercial of a sale 1$ down , 10$ billed Monthly. I was impressed because i did not want to add a extra bill unto my life but this deal was practical and reasonable. And the hours of operations made it even more convenient for my already hectic schedule. In the AD the company emphasized the Sale of 1$ down 10$ billed monthly and also the hours of operation including 24 hour service as well as free personal one on one training with a fitness expert.
I would have more than likely not have supported this establishment if it was not for the Advertisement on the T.V. The sale an perks of the membership information made me want to sign up. It was very useful.
I needed this service because i wanted to get back into shape. And also keep myself healthy and i was trying to find a affordable and easier alternative and i was happy to have seen the sale for the gym membership. working out at home sometimes is boring and a lot of other gym facilities are costly and closes at set times. So this was a great deal for me and i enjoyed the fact there was multiple locations with parking.
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One memorable marketing campaign for me was Nike “Just do it” because it’s very encouraging and motivating . I noticed many people wearing sweaters and shirts that have the campaign on it whenever I go to the gym , I started wearing Nike as well because whenever I felt like giving up or didn’t want to work out, the words “Just do it” were motivating and it made me feel connected with the brand. This brand has impacted people who want to lose weight or gain strength , or even quitting a job.
I would’ve not known about the brand if I didn’t see people wear Nike in the gym.
I needed this service because this brand is encouraging me to strive and keep on doing what I have to do to maintain in healthy mindset and body.
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One brand that left a lasting impact on me is Airbnb. Their marketing approach caught my attention due to their ability to connect with the traveler within me. Their campaigns weren’t just about booking accommodations; they were about embracing local experiences and fostering a sense of belonging, no matter where you were in the world.
Airbnb’s marketing campaigns often showcased real stories of travelers and hosts, sharing personal connections and cultural exchanges. This approach was unique because it didn’t just focus on the accommodations themselves; it highlighted the shared experiences and connections that could be made through travel.
The marketing tapped into my desire for authentic travel experiences. The stories of staying in a cozy cottage in a remote village, or sharing a meal with a local family, resonated with my curiosity to explore and connect with new cultures. The emotional aspect of their marketing, combined with the variety of unique stay options, made me feel like I wasn’t just booking a place to sleep, but an opportunity to create memories.
Without Airbnb’s marketing approach, I might have stuck with traditional hotels and missed out on the enriching experiences that come with staying in unique and local accommodations. Their campaigns made me believe that travel wasn’t just about checking off tourist spots; it was about connecting with people and places in meaningful ways.
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A brand whose shopping made me like their product more was Fortnite. Fortnite marketing of their video games appeals to me because they made a ”battles pass”. With the battle pass you could unlock a lot of skins and V-bucks when you keep playing the game, also the more levels you climb the more things you would open. I definitely wouldn’t have purchased the battle pass if it wasn’t for their marketing cause it makes people outside the battle pass feel left out. And it made it more fun for me and I like to have fun. Fortnite, want people to get the battle pass so they could be more engaged in the game.
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A game I am shamelessly loyal to is the Sims 4, created by EA Games. I have been playing the Sims since I was about twelve years old; I have seen the development of all of the games, up until the current fourth one. In Sims 4, they have many expansion packs that essentially expand what you can do in the game. They add clothing, seasons, items, “moodlets”, tasks, you name it! They also have game packs. These are smaller compared to the expansion packs. Every time I log into to the game, I end up purchasing either a new expansion pack or game pack. EA has an incredible marketing strategy because I always feel like I need the new development to enhance my gaming experience. The most recent one that captured my attention is the ‘Growing Together’ expansion pack. In the Sims, when a family has a baby, the game doesn’t allow interaction with the baby other than the basic feedings, diaper changes, etc. The baby stays in the bassinet until they age up to a toddler. In this expansion pack, they developed a profile and game interaction for the the infants! Super exciting for someone like me who always wanted that to be featured in the game.
If it wasn’t for EA’s marketing, I probably wouldn’t have as many game enhancements as I currently do. I’d play the base game as is because I wouldn’t see a need for any new packs, or care for them. The need that this new expansion pack satisfied was making my game more enjoyable and fun to play because of the new developments that came with the Growing Together expansion pack.
https://www.youtube.com/watch?v=2cnHYMrxAhc
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Apple was the brand that first came to my mind when I thought of a brand that had created a new product that appealed to me from the way it was marketed. Apple’s new iPad (10th generation) caught my attention because I was looking to get an iPad or a new laptop for school, my businesses, and content creation. However, instead of getting a new laptop, I decided to purchase an iPad instead. Apple’s 10th generation iPad caught my attention more than their MacBook’s because it is cheaper than all of their iPads and MacBook’s, more lightweight and easier to carry and they were able to finally make bright new beautiful colors (blue, pink, yellow, and silver). Apple’s new iPad was not only in beautiful colors, lightweight, and cheaper but it is also able to help me out with being a college student since I am able to write on it with a pencil like it’s a book, and I am also able to use it more since I am a business owner. Also, it helps me with my editing skills, and I can use it for content creation. Apple marketed its new iPad on billboards, commercials, and other ads. However, customers who promoted the product on Tik Tok also made the new iPad very famous and had creators showing you several different ways how you can put the new iPad to good use which is one reason why I bought it. Another reason is because after speaking to my cousin who also bought it and is a content creator and business owner, she explained how much of a good investment it will be. I chose to buy this iPad instead of the other models I was considering because there wasn’t much of a difference as the workers at Apple and some content creators made it seem. It is very easy to use, especially since I will be using the iPad to download other apps to help me with what I need such as Goodnotes to help me stay organized or write my notes on a digital notebook for class and CapCut to help me edit my videos.
https://www.tiktok.com/t/ZT8FFRWTv/
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Imagine yourself strolling down a busy street when you come across a storefront that has an enchanting display of Copic markers from ChromaBlend Creations. The markers radiate a vibrant allure as they are arranged in an attractive gradient pattern. This marketing campaign stands out for the way it places a special emphasis on the artistic potential of these markers. The exhibit showcases intricately detailed artwork that demonstrates the markers’ capacity to produce lifelike shading and seamless blending. It is more than just a product showcase. The slogan of the accompanying banner, “Unleash Your Imagination with ChromaBlend Creations,” perfectly captures the spirit of the advertising campaign. Copic markers were on your radar before this encounter, but they weren’t at the top of your list of artistic priorities. But this unusual exhibit, which resembles a tiny art gallery, immediately changes your viewpoint. Your desire for high-quality tools and your desire to express yourself creatively are directly reflected in the display’s intricate artwork and the markers’ potential to improve your own artwork. The emotional bond created by this cutting-edge marketing strategy not only piques your interest in the markers right away but also creates a solid foundation for future loyalty to ChromaBlend Creations’ artistic offerings.
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What want or need did this product or service satisfy?
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With each year in my life I get to enjoy so many things that are offered to me electronically. Ever since I was younger I enjoyed playing The Sims and I still do as an adult. The company has an assortment of games offered and they’re for all ages. Recently, they have updated their game The Sims 4 and offered a long line of additional products within the game. Some of these things include house improvements, brand new outfits, and a ranch (or farm) expansion pack. That expansion pack offers more that a new adventure for people interested in the product. Originally, I wouldn’t have thought of purchasing it until I watched videos of other sims in action using things from the pack I the became interested. Seeing an example of other sims in motion gave me a chance to put my sims in an imaginary storyline. There are also some things in the demo video mentioned that wasn’t mentioned in the item list or shown in the pictures. This only made me want to purchase even more. I feel like this product can be seen as a need for horse lovers that play sims, but for me I believe it is a want simply because it is a game option.
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A brand that I became interested in recently is Truly Beauty. It a type of skin care brand that can be found at Ulta but they also have their own website online as well. The marketing done for their products are just so vibrant and colorful that it caught my attention right away. The product that specifically caught my eye that made me research them a little more was their Barbie collection that came out this summer due to the Barbie movie rave. I absolutely loved the packaging and the coloring and the products that came with the bundle and decided to buy it. When it finally arrived to me, it was even prettier in person and also smelled really good. And the results from using it were effective and instant, I was really shocked so I ended up getting more of their products and now I use them as my whole skin care mostly. If it wasn’t for their unique packaging and the unique way the products looked (Ex. their butters look like ice cream and come in many vibrant colors) I most likely woulodn’t have looked at it twice. i think their way of adding vibrant colors to their products is what makes them unique and makes their products fun to use.
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A product that caught my attention when i was searching to buy a bicycle online was the VIVI E-BIKE. The way the product was marketed online through their own website made me feel like the product was genuine. Unlike many other online sites and physical bike stores, the specifications given on the vivi website were very descriptive and clear, and also were the ones that I needed to be informed of. I would have had a much harder time figuring out the bike of my choice had it not been without VIVI and their marketing strategy online. The e-bike has been a fast and convenient way for me to travel around NYC to complete my day-to-day tasks.
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Being a resident of East Hampton New York, there happens to be a Starbucks near where I have been going to enjoy a iced coffee or cappuccino and I have been a member ever since for their commitment and great service. When entering the store I feel a vibrant environment where everyone is welcome and can enjoy a cup, and it’s here where they catch their customers from ads, tv, internet searching or from the smell of their coffee, furthermore it’s help them successed in capturing consumers and it’s all from the company’s marketing campaign strategy. Being a full time customer everyday is my commitment to this well establishment, to add on it’s a brand that wants their customers to know their product is worth buying from coffee cup supplies to ingredients and it’s worth mentioning the service thats provided as well. Overall the satisfying establishment holds up to it’s ethics to make sure their services are known in order to satisfy customers like me who completely support them.
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