1. What makes Ray Kroc and the brothers different from each other?

Ray was more concerned about making money by growing the business exponentially

2. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?

No , because Ray Kroc undermined their authority by implementing the powdered milkshakes which went against the standards in which McDonald’s had by delivering quality food. However, Kroc took it upon himself to sacrifice the quality of the food for the sake of saving money. What I just mentioned was not the only red flag. The second red flag is when Kroc gets advice from a financial advisor to provide real estate to the franchisees, which will not only provide a revenue stream, but give Kroc leverage over his franchisees and the brothers.

Having leverage over the brothers far supersedes being fair and doing right by the McDonald Brothers. 

Kroc continues to pay his so- called respect to the brothers and incorporates a new company, Franchise Realty Corporation and attracts new investors, while opening new restaurants. With the expansion of more restaurants which disregards the brothers standard operation of procedures and overall vision the brothers had for their brand , the brothers increasingly become more and more upset with Kroc. In fact one of the brothers got so upset that he went into diabetic shock after it was revealed that Kroc renames the company the McDonald’s Corporation and demands to be released from his contract so that he can buy the McDonald brothers out. Kroc was disingenuous from the very beginning and used the schemes up his sleeve to undermine the brothers and carry out his own agenda. Selling out  McDonald’s to Kroc was definitely the wrong decision.

The brothers agree to a $2.7 million lump sum payment , ownership of their original restaurant in San Bernardino and a 1% annual royalty but when the time comes to finalize the agreement, Kroc refuses to include the royalty in the settlement. This later results in the Brothers having to take their own name off the original restaurant  and to add insult to injury Kroc opens the bought out franchise right across the street from the brother’s dwindling business. In the end the McDonald brothers were never paid their royalties, never getting the decency and respect to reap the benefits off the intellectual property they created themselves.

3. How did the local store franchisees make money?

Following the normal standard operation of procedures with the exception of implementing the powdered milkshakes the local store franchisees only make money through the actual services and sales after the overhead costs were deducted from their total earnings/revenue.

4. How did Kroc make money? How was that different than the franchisees, running the local stores?

By providing real estate to the franchises Kroc was able to leverage the real estate by leasing the land/building that the franchise would run its business on, and then being paid 4% of each franchisee’s monthly sales, and a monthly rental fee for the land, Kroc was able to see profits from the franchisees. Kroc used the franchising model to maximize profits and reduce costs, as well as to gain control of the company.

5. Does this film change your view of McDonald’s?

 Even though there’s very little nutritional quality within a McDonalds meal, McDonalds was still a staple to mine and my generation’s childhood. From the smell of fries to the happy meal toy brings back fond memories from adolescents , however , my childhood memories are quickly forgotten now that I know the origin of how Mcdonald’s franchise expanded globally purely off of deceit and disingenuousness, The dog eat dog mentality embodied by Kroc is what led to the acquisition and expansion of the Mcdonald’s restaurant we know of today.

What makes Ray Kroc and the brothers different from each other?

What makes Ray Kroc and the brother very different is their persistence and method to succeeding. The brothers tried their best to maintain standards and hold on to their morals and practices as long as possible, however Ray only focused on one goal and rushed in a reckless manner that took any means necessary to achieve his goal.

Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?

I think the McDonald’s brothers did the right thing for selling out to Ray Kroc. As sad as it was, it seemed to have been over the moment they signed the contract with him as there was no means to stop him from stealing the franchise from them. The best they could do was make the best of their situation. Ray Kroc could have given the brothers a better deal but was ultimately too greedy and cautious to make one.

How did the local store franchisees make money?

Local stores started up their businesses by having permission having the construction and location of their stores provided. Afterwards, most of their profits would be given to the higher ups to show the efficiency of the store and to remain open in that location.

How did Kroc make money? How was that different than the franchisees, running the local stores?

Kroc was originally making his money normally like other franchises in the movie, but as time went on, he realized he had to change his approach to make money. Instead, he approached it by selling the land and rights to operate a McDonalds store itself.

Does this film change your view of McDonald’s?

It does change my view of McDonald’s and of business as a whole. While it is true that Ray Kroc was a greedy person, he was persistent enough to evolve the company as a whole to become what it is today.

1. What makes Ray Kroc and the brothers different from each other? Both the brothers and Ray had different approaches and roles in McDonalds. Ray was a businessman who saw potential in the fast food concept created by the brothers. He partnered with them and eventually bought them out, turning McDonalds into a global franchise. Throughout the progress his main focus is on making the business bigger and having a bigger profit.
2. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal? Well it depends on which side you’re on, or who you are. Because on one hand then selling to Kroc allowed them to have access to a good amount of money up front. It also saved them the responsibility of the business, but they also lost the control they had over the future growth of the name.
3. How did the local store franchises make money? The local store franchise would benefit from selling McDonald’s products and services to costumers. They would generate revenue at the sale of food and franchise. The franchises are responsible for covering all operating cost, including employee wages, rent, utilities, and supplies.
4. How did Kroc make money? How was that different than the franchisee, ruining the local stores? Kroc made money by owning the franchising rights and collecting royalties from the franchisees. He made money by selling milkshakes machines but later saw the potential in franchising the McDonald’s concept. Kroc income was passive as he earned the sales from the franchisees. This allowed his business to grow rapidly. 
5. Does this film change your view of McDonald’s? It doesn’t really change my view but it just makes me understand a little bit more of the background and as well as how it grew.

Jessica Munoz

1. What makes Ray Kroc and the brothers different from each other?

Ray is a real wolf and is as persistent as they come. He has high ambitions and isn’t afraid to take risks. On the other hand, the McDonald brothers are constantly analyzing risks and err on the side of caution. 

1. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?

No, the McDonald brothers should not have sold the brand. I believe they should have put up a better fight and even if they had lost the fight concerning Ray controlling the real estate they would have still earned much more profit than 2.7 Million had they stayed. No, it wasn’t a fair exchange, but Ray was the only one who saw the real potential in the McDonald’s brand so to the two brothers they saw it as a good enough deal to go through with it.

1. How did the local store franchisees make money?

They made their money by operating their restaurant.

1. How did Kroc make money? How was that different than the franchisees, running the local stores?

Ray profited from the collection of all the McDonald’s branches and also the real estate. The individual franchisees only made what their restaurant brought in. 

1. Does this film change your view of McDonald’s?

Yes, it has. I did not know that McDonalds had such a story behind it. I’m shocked thinking that it could have gone down a different path entirely and had it not been for Ray it probably would never have been as big as it is today. I’m surprised at how it was essentially stolen from the founders. From how I see it, Ray had his eyes on taking the brand from the start.

What makes Ray kroc different from the mcdonald brothers is that the brothers value their customers and gave quality services meanwhile Ray Kroc only cares about filling his pockets and achieving his business goals

I think that it wasn’t a good idea for the McDonalds to sell to Ray Kroc because even tho it’s made them a lot of money in the end they vision that they had for their company and what Ray had was completely different and made them unsatisfied.

local store franchisees made their money through the sale of McDonald’s merchandise at retailers.

Ray Kroc made money by having stores pay a percent of their sales as franchise expenses to the McDonald’s corporation.He made cash earning a percent of the sales from every franchise They would pay the franchise fee, a percentage of their sales, and also their rent to Kroc or McDonald’s corporation but he also expanded the his business but opening new stores.

Honestly after watching the film it didn’t change my mind on how I view McDonalds.

1. What makes Ray Kroc and the brothers different from each other?

Ray Kroc and the McDonald brothers are different in their beliefs of ethics. Ray Kroc is someone who only really cares about profit and a hugely successful business while the McDonald brothers only really want to deliver good quality and honesty to their customers. If anything, the brothers are starting this business as a hobby and as something more they enjoy and want to do while Ray Kroc only sees it as a way to make money regardless of the methods he uses. 

1. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?

I think the McDonald brothers did the right thing in the reality timeline but not in the “The Founders” movie by selling out to Ray Kroc. Ray Kroc only gave the brothers a good deal in reality as the brothers still received a percentage of the financial profits. Without Ray Kroc’s greediness and businessman tendencies, McDonald’s would have never skyrocketed in success. It’s with his mind and creations of standardizing items and good marketing that it is doing well. The brothers alone would’ve just allowed the business to be a good restaurant in one area and not a widespread business known everywhere. The profits are worth it to the brothers and would be considered a good deal in the real world but in the movie, the brothers were completely bought out.

1. How did the local store franchisees make money?

The local store franchises made money through the profits of the opened store in the area using the name McDonalds which is already known for how good it is.

1. How did Kroc make money? How was that different than the franchisees, running the local stores?

Kroc made money from the original franchise fee and then ongoing royalty fees for using the brand name. The franchises running the store are making money selling products and whatever they earn, they give a percentage to Kroc for allowing them to use the Mcdonald’s name.

1. Does this film change your view of McDonald’s?

This film didn’t really change my view of Mcdonald’s but it made me realize that every Mcdonald’s in the city is just owned by some random person who is essentially purchasing the usage of Mcdonald’s from the owners. Mcdonald’s has always had messed up ethics but most the time every successful company has messed up ethics.

1. What makes Ray Kroc and the brothers different from each other?
   The differences between Ray Kroc and the brothers are quite stark and rather easy to notice. While the brothers were wholly focused on making an efficient restaurant that focused on quality and customer satisfaction assurance, Ray focused on expanding and creating a  chain that would solidify him as one of the richest businessmen to ever live. Additionally, there was no one to advise the brothers on business decisions; they trusted their guts and put faith in Ray, hoping he’d do right by them.
2. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?
   It’s easy to see that the McDonald’s brothers got the short end of the stick when it was all said and done, so no, they did not do the right thing by selling out. Ray screwed them over in a way that they could never recover from, and it eventually led to their inevitable bankruptcy. Even when threatened with a lawsuit, Ray put it perfectly; “You run a burger stand in the desert. I’m national. You’re ****ing local.” There was nothing they could do at the end.
3. How did the local store franchisees make money?
   Franchisees made money depending on how their individual McDonald’s locations performed. It was a mixture of operating costs, revenue earned through sales, and the efficiency of the employees who worked there.
4. How did Kroc make money? How was that different than the franchisees, running the local stores?
   Ray, at first, wasn’t making much profit from the McDonald’s name and brand. It wasn’t until he began buying vacant land and leasing it to franchisees that he started making real money. As McDonald’s expanded and more franchisees came to be, Ray’s revenue stream increased dramatically. He was no longer in the business of selling burgers but was instead in the business of real estate. Just think about how much money you’d be raking in, having all those properties being rented out whilst also getting a commission from the franchises.
5. Does this film change your view of McDonald’s?
   I never did have a good opinion of McDonald’s for various other reasons, but this movie really solidified my distaste for them. To think that it was stolen from two brothers who genuinely cared about customer satisfaction and was replaced with the billion-dollar mega-corporation we know today is sad. I only hope that the real McDonald’s family, if there are any remaining members, got some sort of justice and compensation from the company that is STILL profiting off their name.

1. What makes Ray Kroc and the brothers different from each other?

They are quite different. Ray Kroc was a determined person who wouldn’t give up on his challenges. He believed the brothers had more potential with their business which resulted him not to give up although the brothers have tried expanding their business it didn’t go to their expectations so they stopped trying meanwhile Ray Kroc was the complete opposite. In the beginning of the movie it’s show us Ray trying to sell his milkshaker device but many company’s declined the offer and he kept insisting till he got the call from the brothers for their McDonald’s company,

2. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?

I believe that it was more of a benefit for the company itself since it had potential growth. Ray did not give a good deal to the brothers since they didn’t receive anything in the end. If it wasnt for the sell out then mc Donald’s wouldn’t be what it is in today’s world.

3. How did the local store franchisees make money?

The local store franchisees makes money from where the locations are the amount of purchases made and how efficient it is in the McDonald’s company.

4. How did Kroc make money? How was that different than the franchisees, running the local stores?

Kroc made money by collecting a certain percentage from each location from the amount of sales that would occur in every other location

5. Does this film change your view of McDonald’s?
yes this changes my view of McDonald’s because I was surprised how they started out in the beginning and what it is today in our society so much within the company has changed and if it wasn’t for Kroc bringing out his ideas to the brothers there would be no expansion or there wouldn’t be a McDonald’s in today’s world. Although they didn’t revive anything in the end it was a great choice for the company.

1. What makes Ray Kroc and the brothers different from each other?

The McDonald brothers were talented geniuses but their cadence of perseverance was the big difference between the brothers and Ray Kroc in the movie. One of the things I could see was that the McDonald brothers, because of the failures they had had before, were not willing to grow. They quickly took precautions to avoid making mistakes and preserve the originality of McDonald’s. However, they made 2 big mistakes. They did not have good advisors. In fact, in the film, they did not have any, and the contract was sealed with a handshake since they never received their bonuses.

• Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?

In the end, the brothers never received anything, and over time they went bankrupt because of the same guy who stole their invention and system; not. Roy Kroc was very unfair to them when the brothers were transparent and showed their business to Kroc and allowed him to be part of the name and company.

• How did the local store franchisees make money?

The franchisees earned the name, not only their system that guarantees a large percentage of the success of the franchisee. We have to know that being part of McDonald’s it is a menu that is already approved by people which guarantees sales if the pattern is followed.

• How did Kroc make money? How was that different than the franchisees, running the local stores?

Kroc, concerning McDonald’s, began by gaining sales of hamburgers, but his true expansion was when he was enlightened by his future CEO that the real business was not in the hamburgers but in real estate, in buying the plots and renting them to his franchisees to In this way, have a fixed income that passively generates money for life and reinvest these profits to have control of the monopoly that is McDonald.

• Does this film change your view of McDonald’s?

I knew that McDonald’s was a real estate business because of the system, but it was not until I saw the movie that I understood the importance of fixed income and reinvesting those profits to accumulate compound interest that becomes even stronger every month. McDonald’s company’s concern was the time to reach all parts of the United States and then be very successful in expanding even outside of America.