Macy’s was discovered on 1858 and its one of the largest American department store. Their store varies from clothing and shoes for a family to house accessories. Macy’s has always been working actively to continue their “Mission every one”. They empower communities, culture and our planet. Their mission “mission every one ” is their social purpose platform that is a commitment to empower everyones voice and create a brighter future for everyone and our planet.
Throughout the years they have been trying to make a accessible sustainable style. Macy’s looks out for our planet and people by advocating workers rights such as women equality. They invested 500k to non profit organization “Fashion makes change”. Macy’s has been incorporating sustainably sourced raw material and fibers to be able to design products. Their goal by 2030 is to achieve “100% preferred materials in Macy’s inc”. Their idea is to also invest in sustainable innovations that will help reduce , repurpose, reuse materials to eliminate waste.
Macy’s states that they empower communities such as young people to continue their journey to one day “become the leaders of tomorrow”. Macy’s will do this by donating more than $100M by the year 2025 to non profit organizations that will support these young leaders of the future for their education. Organizations mention such as The Trevor project, trust for public lans, Girls inc, APIA scholars etc..
Macy’s social purpose in business groups include diversity, inclusion and equity. they state that they have achieve over these past 2 decades and will continue too represent everyone. Macy’s celebrates pride + joy in honor of national LGBTQ… , they also honored Heritage month of asian American Pacific Islanders. Their marketing team plays a huge role in showing diversity , equity and inclusion by focusing on important issues into a positive representation. They embrace cultural fluency , and brands that are championing diverse. they will continue to reach out to more cultural groups through the media.
To conclude, Macy’s has their big commitment on “mission every one” and will continue to expand more and make changes to better everyones future and our planet by focusing on todays problems such as racial injustice , education , climate change etc.. Macy’s has been working on this mission by investing in many different non-profit organizations to make these changes.
credits:
https://www.macys.com/s/brand-heritage/history/
https://www.macysinc.com/purpose/mission-every-one/default.aspx