What makes Ray kroc different from the mcdonald brothers is that the brothers value their customers and gave quality services meanwhile Ray Kroc only cares about filling his pockets and achieving his business goals
I think that it wasn’t a good idea for the McDonalds to sell to Ray Kroc because even tho it’s made them a lot of money in the end they vision that they had for their company and what Ray had was completely different and made them unsatisfied.
local store franchisees made their money through the sale of McDonald’s merchandise at retailers.
Ray Kroc made money by having stores pay a percent of their sales as franchise expenses to the McDonald’s corporation.He made cash earning a percent of the sales from every franchise They would pay the franchise fee, a percentage of their sales, and also their rent to Kroc or McDonald’s corporation but he also expanded the his business but opening new stores.
Honestly after watching the film it didn’t change my mind on how I view McDonalds.