- What makes Ray Kroc and the brothers different from each other? Both the brothers and Ray had different approaches and roles in McDonalds. Ray was a businessman who saw potential in the fast food concept created by the brothers. He partnered with them and eventually bought them out, turning McDonalds into a global franchise. Throughout the progress his main focus is on making the business bigger and having a bigger profit.
- Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal? Well it depends on which side you’re on, or who you are. Because on one hand then selling to Kroc allowed them to have access to a good amount of money up front. It also saved them the responsibility of the business, but they also lost the control they had over the future growth of the name.
- How did the local store franchises make money? The local store franchise would benefit from selling McDonald’s products and services to costumers. They would generate revenue at the sale of food and franchise. The franchises are responsible for covering all operating cost, including employee wages, rent, utilities, and supplies.
- How did Kroc make money? How was that different than the franchisee, ruining the local stores? Kroc made money by owning the franchising rights and collecting royalties from the franchisees. He made money by selling milkshakes machines but later saw the potential in franchising the McDonald’s concept. Kroc income was passive as he earned the sales from the franchisees. This allowed his business to grow rapidly.
- Does this film change your view of McDonald’s? It doesn’t really change my view but it just makes me understand a little bit more of the background and as well as how it grew.
Jessica Munoz
