- What makes Ray Kroc and the brothers different from each other?
The McDonald brothers were talented geniuses but their cadence of perseverance was the big difference between the brothers and Ray Kroc in the movie. One of the things I could see was that the McDonald brothers, because of the failures they had had before, were not willing to grow. They quickly took precautions to avoid making mistakes and preserve the originality of McDonald’s. However, they made 2 big mistakes. They did not have good advisors. In fact, in the film, they did not have any, and the contract was sealed with a handshake since they never received their bonuses.
- Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?
In the end, the brothers never received anything, and over time they went bankrupt because of the same guy who stole their invention and system; not. Roy Kroc was very unfair to them when the brothers were transparent and showed their business to Kroc and allowed him to be part of the name and company.
- How did the local store franchisees make money?
The franchisees earned the name, not only their system that guarantees a large percentage of the success of the franchisee. We have to know that being part of McDonald’s it is a menu that is already approved by people which guarantees sales if the pattern is followed.
- How did Kroc make money? How was that different than the franchisees, running the local stores?
Kroc, concerning McDonald’s, began by gaining sales of hamburgers, but his true expansion was when he was enlightened by his future CEO that the real business was not in the hamburgers but in real estate, in buying the plots and renting them to his franchisees to In this way, have a fixed income that passively generates money for life and reinvest these profits to have control of the monopoly that is McDonald.
- Does this film change your view of McDonald’s?
I knew that McDonald’s was a real estate business because of the system, but it was not until I saw the movie that I understood the importance of fixed income and reinvesting those profits to accumulate compound interest that becomes even stronger every month. McDonald’s company’s concern was the time to reach all parts of the United States and then be very successful in expanding even outside of America.
