Ray Kroc and the McDonald’s brothers differed in their business philosophies. The brothers focused on quality and efficiency, while Kroc emphasized expansion and franchising.
Personally I think the decision for the McDonald’s brothers to sell to Kroc was right for business growth. Kroc’s deal allowed for extensive franchising and contributed to McDonald’s becoming a global phenomenon. The deal allowed for rapid expansion and global success of the McDonalds brand. Kroc’s vision benefitted both parties financially and it established McDonald’s as a prominent figure in the fast food industry.
Local store franchisees made money through sales at their specific locations. Their profits were tied to the performance and efficiency of their individual stores within the McDonald’s franchise.
Kroc made money through franchise fees and a percentage of sales across all McDonald’s locations. This differs from franchisees who earned directly from their specific store’s performance, tying Kroc’s income to the overall success of the entire franchise.
The film did change my view of McDonalds. It highlighted potential ethical concerns and portrayed business decisions to be perceived as exploitative or unfair. It also depends on individual interpretations of the events presented in the film.