- The difference between Ray Kroc and the McDonald brothers is their approach and visions for the business. Ray was more determined and eager focusing mainly on expansion and profit. He had a vision to turn McDonalds into a worldwide franchise. The McDonald brothers, Dick and Mac, focused on taking a much simpler approach and caring for good quality and efficient services. They wanted to maintain the principles of their original concept. Ray Kroc was definitely riskier in the way he approached the business.
- I think the Mcdonald’s brothers did make the right choice by selling out to Ray Kroc. Their options were very limited and by selling their business, they would be provided with income. It is definitely a difficult decision to give up something you started, but they couldn’t afford to win against Ray. Although, I do think that they should’ve been given a better offer, but regardless McDonalds ended up being very successful and known globally.
- The local store franchisees made money by giving McDonalds a percentage of their sales. They were able to use the well known brand, as people were familiar with it.
- Ray Kroc made money off the land of the McDonalds locations. He would buy the space and then sell or rent it to franchisees. They would have to pay him a percentage of their earnings.
- The film “The Founder”, didn’t change my view on McDonalds. It was interesting learning the specifics of how McDonalds came to be, but my views on McDonalds remain the same. I feel like most big companies start off small then slowly start to expand, whether its nationwide or global. However, the film was informative and did a good job painting the picture of how this company grew to be so big from start to finish.
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