This week involves learning about ethics, social responsibility, and employee relations. I decided to base my paper on Nike and their corporation because of the influence it has on society, from being sponsored by school organizations and collaborating with well-known celebrities to building up their connection to making sales in the fashion brand.
Move to Zero campaign.
As of 2024, Nike has consecutively been placed as the number 1 brand for sales in athletics wear for the United States; with this, Nike as a whole has been more than just basic advertisement for their sports. In the past few years, Nike has made many collaborations. Still, certain ones stand out, like the collaborations with Lil Nas X and Colin Kaepernick, HBCU scholarships, etc., and some that hold social responsibility and ethics towards the company. In my assignment, I’ll be addressing social responsibility in this aspect. For instance, Nike is currently focusing on corporate social responsibility and pursuing sustainable business practices through their “Move to Zero” initiative.
The “Move to Zero” campaign aims to prompt and reimagine the way Nike operates by addressing key areas such as carbon, waste, water, and chemistry. Nike is trying to reduce its carbon footprint by 63% by 2030 and achieve net-zero emissions by the year 2050; with a chance for change, Nike is required to rethink its operations by exploring sustainable materials and manufacturing processes. The company has stated its commitment to using sustainable materials and has been working on inventing more efficient materials to reuse existing plastics, yarns, and textiles in its fashion line. Also, in regards to waste, the company has created products that are designed to be recycled or repurposed at the end of their lifecycle, which can typically take from 1 to 5 years, depending on which material the merchandise is made from. A step toward fixing Nike’s controversial problems Nike is currently working towards eliminating hazardous chemicals from their supply chain and promoting safer chemistry and less water usage in their manufacture.
Moreover, the company has taken the time to address its concerns by working towards promoting transparency throughout its supply chain. In addition, it implements its own Code of Conduct, which outlines policies and standards for labor practices, including fair wages and benefits, safe and healthy working conditions, and ethical and legal standards.
CONCLUSION
In conclusion, during my search for the company, Nike has had some concerns about its business ethics practices in the past, although some of the issues include supply chain issues, poor wages, and poor treatment of workers. The sustainability of Nike’s efforts is ongoing, which causes the company to continue to innovate and evolve its strategies to achieve a more sustainable future for the greater good of society.
