Being an avid snowboarder I spend a lot of time every winter traveling to states like Vermont and New Hampshire. While living in NYC traveling 5 or more hours on a weekly basis gets expensive and can be an overall hassle, expenses like gas, food, hotels and lift tickets are necessary. After years of driving past what appeared to be an indoor slope off of the New Jersey Turnpike, the American Dream mall finally started promoting “Big Snow” in 2019. Big Snow is a large indoor slope for skiing and snowboarding open all year round in East Rutherford NJ about 20-30 minutes outside of the city. I recall seeing promotions for the grand opening on social media and in the news. My friends and I became very excited and when they finally opened doors in December of 2019 we decided to check it out the next day. I instantly realized that this was a game changer. Being able to access snow within a 30 minute drive at a cheap price (This is no longer the case) was a luxury for me, this also meant that the snowboarding season no longer had to end. Instead of squeezing in a last minute trip to Vermont in April we could get on our boards any day we wanted to and all throughout the summer and off season. While the marketing and promotion for Big Snow definitely built the hype, the overall idea and close proximity of the business excited me more then anything. What made this place even cooler to me was that Big Snow also offers the only indoor skiing and snowboarding in North America. Whether your an experienced snowboarder like myself and want to go to practice tricks and stay sharp on your board or your learning how to ski or ride for the first time, Big Snow is the right place. Many people who live throughout NYC do not have cars and cannot travel far north to ski or snowboard, I feel that Big Snow offers a cool opportunity to access snow. The service they provide is very unique which is what grabbed my attention from the start. I still go to Big Snow frequently and have been since the grand opening. This was an easy choice for me after reading the question for this assignment.

Ryan Natiello

I read a lot of comics; I love Marvel, so when I heard an Avengers game was in the making I freaked out of course. The game was being made by Crystal Dynamics and Published by Square Enix; these are two good gaming companies that. Square Enix made the Final Fantasy series and Crystal Dynamics made the Tomb Raider games which are both famous franchise. There is one problem with this fact though, that’s the fact that both of those game series are not a multiplayer online experience. Actually 99% of both these companies best games aren’t online which of course is a scary fact because Avengers would be a heavily online focused game. The Marketing for this game was that it was a game for “Everyone” which obviously sounds amazing but in reality you can’t make a game that’s for “Everyone” because it’s trying to be to many things all at once. Another thing is what if the person doesn’t even like marvel which therefore it can’t be for “everyone.” They were hyping up the game to be the ultimate Avengers experience; playing with your friends going on missions fighting big bosses and collecting loot while doing missions around the various small maps that you can freedom around. In a sense it was like that but nothing like the marketing was making it sound like. The worlds were hollow and the movement for the game was clunky and slow. The combat was super annoying and boring with you at the end of the day just spamming the same moves because it was the most optimal. The missions and maps had no variety and everything was basically the same every time you did a mission from enemies to missions. The marketing was hyping up it’s story mode making it seem like the main characters were the Avengers and you will experience them rebuild the group with there tragic lost on the day where the world celebrated the Avengers. Instead it was a story about Kamala Khan and basically her origin story of how she becomes a hero which the marketing did not tell us. Basically the marketing for this game was misleading and the reason why I bought the game was because I’m a Marvel fan and they offered me the ultimate Avengers experience. The game was fun for the first week; my main was Captain America and after I got him to max, I upgraded Iron Man and never played again. They will later release a dlc for Spider Man; letting you play as him. I was so bored of the game that I didn’t even try him out because I was tired of the bland gameplay; which is sad to say because Spider Man is my favorite Marvel hero. Good thing I didn’t though because everyone hated him due to his bad moves and movement and almost every dlc character in the game were lackluster. The marketing for this game promised every dlc character will come with a new story mode and map; Kate bishop and Black Panther were the only ones to come with it and they weren’t even good. Overall this game only satisfied me for about a week, I got the game on launch and was disappointed with the outcome. The marketing was misleading, but that’s not to say it was bad as for it had constant trailers on YouTube and TV and was even on build boards by my house; I think the most unique was when I saw A painting of the games cover on a big wall by my house. The overall marketing was good but it wasn’t true, one thing to remember is that the game was being made during covid so maybe that’s why it didn’t live up to what they promised. Maybe it was suppose to be a single player game which would explain why they had Square Enix and Crystal Dynamics on the project. The game was such a flop that its servers has been shut down on September 30th 2023. I guess the moral of the story is that you shouldn’t market what you can’t give; they bit off more than they can chew.

All submissions for our Unit #11 Memorable Marketing Campaign Assignment will populate below.