I went back and forth on what ad I wanted to chose to write about and I eventually settled on the Orbitz gum “dirty mouth” commercials.  I vividly remember them because of how funny and catchy they were.  It was defiantly out of the ordinary compared to other gum commercials, with it’s skit like comedy and production.  Orbitz gum was an after thought for me at the time I didn’t buy it or chew it on a regular basis but that commercial made me remember their gum and if I saw it in stores it immediately grabbed my attention.  The commercial was a group of three arguing but because they were chewing gum it gave them a clean mouth, so instead of cursing they substituted those words with other humorous ones like, “lint licker” and “cootie queen”.  This ad satisfied and highlighted that if you chew Orbitz you will have a clean mouth and fresh breath it was just done in a comedic and catchy way.

https://www.youtube.com/watch?v=WEJJUGJZxpU

Starbucks is a famous coffee brand that has a lot of customers around the world. They have a good marketing strategy that makes their products and services attractive and satisfying. One of the products that they marketed to me was the Pumpkin Spice Latte, which is a drink that they sell only in the fall season. I saw a YouTube ad about this drink, which made me want to try it and buy it. The ad was very effective because it did three things:

First, it made me feel good and excited by using warm colors, happy music, and smiling people. The ad showed a group of friends having fun and enjoying the drink in a cozy and festive place. The ad also reminded me of the fall season, which is my favorite time of the year. The ad made me feel like I could have a great time with the drink too.

Second, it made me curious and interested by showing the features and benefits of the drink. The ad showed how the drink looked like, with a creamy texture, a spicy and sweet flavor, and a whipped cream topping. The ad also told me how the drink could make me feel, with satisfaction, indulgence, and warmth. The ad made me want to taste and experience the drink for myself.

Third, it made me act and buy the drink by giving me a call to action and a sense of urgency. The ad told me to go to a Starbucks store or order online to get the drink. The ad also told me that the drink was only available for a limited time, which made me feel like I had to hurry and not miss the chance. The ad made me go and buy the drink as soon as possible.

The Pumpkin Spice Latte satisfied my need for a delicious and comforting drink that would make me feel happy and festive. The drink also matched my values and preferences, as I like coffee and seasonal flavors. The drink also met my expectations and delivered on its promise, as I liked the taste and quality of the drink. The drink also improved my experience and relationship with the brand, as I got rewards and discounts from the loyalty program and the customer service. The drink also made me share my feedback and opinion with others, both online and offline, which made me more engaged and loyal to the brand.

To sum up, Starbucks is a brand that knows how to market its products and services, as it has a strong brand image, a loyal customer base, and a diverse product portfolio. The brand uses different marketing strategies, such as brand consistency, social media, loyalty program, product innovation, and experiential marketing, to make its products and services appealing and satisfying to its customers. One of the products that shows this is the Pumpkin Spice Latte, which is a seasonal drink that Starbucks sells every fall. The product caught my attention and fulfilled my needs through a YouTube ad, which made me feel good, interested, and motivated to buy the drink. The product also gave me a positive and memorable experience, which made me more loyal and supportive of the brand. The product is an example of the power and success of Starbucks’ marketing.

I LOVE makeup and I am such a sucker for a good lipgloss as well. Every single ad I get on social media for a new gloss that is coming out or one that’s been out already but is trending/ viral at the time I will get it. For the past month or two the marketing for the tarte maracuja juicy lip gloss has been so good. Usually for one goes for about $24 but there has been amazing deals such as a pack of 4 going for only $40 and there was a recent sale on TikTok shop they were selling 1 for like 5 bucks, all the shades sold out so quickly 🙁 This ad honestly caught my eye 1;because I saw it on every social media platform literally every single day but 2nd because the people in the videos would apply the product on their lips, they would show the different shades they had, some would even show how long it would last throughout the day on your lips. it wasn’t just a quick ad showing the lipgloss saying it was on sale and that’s it, all the ads for this specific lip gloss were very informative. The packaging for it was also so cute, I never saw a gloss like it. Ive had such a hard time buying a gloss and really sticking with it. Not all glosses are good after having them on your lips for a while. Some start to make my lips dry, the color comes off too quickly and some lip oils feel too sticky. I haven’t had a problem with the tarte maracuja juicy lip gloss. Its honestly the best.

Marketing Assignment

Nike’s origins trace to 1962, when Phil Knight toured the Onitsuka (now Asics) factory in Japan. Impressed by the speed and quality with which it produced shoes, he made a deal to sell the Onitsuka Tiger, the company’s signature shoe, in the United States. After showing the sneakers to Bowerman, the duo formed Blue Ribbon Sports in 1964. Knight largely focused on the business side of the company, while Bill Bowerman was involved in shoe design. In 1967 Bowerman created the popular Tiger Cortez, a modified version of the Onitsuka Tiger. In 1971 Blue Ribbon Sports split from Onitsuka and changed its name to Nike, after the Greek goddess of Victory. Its swoosh logo was also introduced that year.

Today, Nike has one of the most impressive marketing departments in the world, which manages to stage expertly timed interventions into the overlapping worlds of sport, politics, and pop culture. “Just do it” the slogan that brings in an impressive 51 billion a year in revenue, and the iconic mantra they’ve stuck with over the years is one of my favorite company sayings of all time; a big part of the reason I’ve been a long-time customer. Since a kid I always wondered to myself what does “just do it” mean? Just do what?

From the quality of products to some of the marketing campaigns I’ve seen Nike invest in, they’ve always had style and appeal. My first vivid memory of one of these ads having me in a mental chokehold takes me back to middle school days when Nike elite socks were a thing. A simple swoosh on the side, and mysterious bubbles running down the back of it, I was convinced that these socks could somehow make me play basketball better. My grandmother didn’t seem so convinced nor could she understand why these socks were $15 per pair, and why every 12-year-old boy needed to have a collection of them. I mean just the name alone sounded like something you didn’t want to miss out on. “Elite”, it made me feel as if I really was an elite and for some reason, this signified social status in 7^th grade for me. How cool you were solely depended on how much Nike apparel you could fit into your outfits at the time.

Let’s talk about some of Nike’s marketing tactics using the 2000 Lance Armstrong campaign as an example of why this marketing team does outstanding work and always seems ahead of the curve. “It’s about you”, and “Livestrong” were two of the catchiest sayings behind the genius of the Lance Armstrong campaign. In the visual representation below, you can see Nike makes a bold statement portraying the heroics of Armstrong’s “strong lungs” by giving an elephant CPR. In my young eyes, this very portrayal practically immortalized the man regardless of his reputation with steroids and the doping scandal. This was one of many symbolic Nike ads I grew up watching on TV, and with thousands of them out there representing the prowess of “just doing it”, it’s hard not to wonder what all of the hype is for.

“Before being at the center of the biggest doping scandal in cycling history, Lance Armstrong was a sports icon recovering from cancer to win the Tour de France Road race seven consecutive times (1999-2005). When this Nike television commercial aired in 2000, Armstrong was revered; an athlete of such seeming strength and endurance that he could breathe new life into a dying elephant. Though the animal survives in the ad, in real life, Armstrong’s reputation would not. He was eventually stripped of his titles and publicly disgraced for cheating.” (Vintage Broadcasting System) Lance Armstrong commercial for Nike (2000) – YouTube    

Nike manufactures many different products for many different needs. When you think of the brand, you may think of sneakers, socks, clothing, even school supplies such as backpacks. Over the years, I probably had my grandparents spend thousands on products when back-to-school shopping with them, and items for sports events like thermals and undershirts. I genuinely believe why it could be so easy to come out of pocket for a product entirely has to do with overall quality and how the merchandise is advertised. Influence and popular demand are two more huge factors, and I believe the tactics used in these campaigns; make you believe you can do anything.

When i started makeup back in 2019 my biggest concern i pretty sure most people would agree with me about making makeup lasting long hours. Of course, most ads who advocate for makeup lasting longer than other brands by showing the time between they applied the makeup to 16 hours later.4 year later I still struggle with making my makeup lasting especially since I sweat a lot despite the cold weather. However recently as in two months ago I started getting Tik Tok ads for the product ONESIZE especially the primer and setting spray and even got a Tik Toker who was friend with the creator for ONESIZE and his makeup was flawless. I dismissed it despite that until the actual creator and the video appeared of him with makeup on and dunking himself underwater. Since that advertisement I have been trying out their products and extremely satisfied for the benefits of lasting makeup. If that ad didn’t show the creator dunking himself in water an extreme way to show off his setting spray I definitely wouldn’t even, consider the brand. This product satisfied and solved my problem of makeup melting off after a few hours.

Julian Watson

Growing up, sneakers were just something I put on my feet without much thought. But one day when I was walking down the avenue, I passed by a  sneaker and clothing store. In their display window, they had a single pair of Air Jordan 6s prominently displayed on a pedestal with a bright spotlight shining down on them. I stopped to admire how the light made the Air Jordan logo and red accents glow.In that moment, the Air Jordans went from just another pair of basketball shoes to something truly special in my mind. The dramatic display elevated them to objects of desire. Even though thousands of that same model are mass produced, the store’s marketing made them seem rare and exclusive.Beyond the in-store presentation, brands like Nike have also marketed Air Jordans as status symbols and cultural icons. The ads and celebrity endorsements portray them as representing athletic greatness, hip hop culture, and street fashion.As a young, impressionable kid who wanted to fit in, I became enamored with the idea of owning a pair of Air Jordans. It went beyond just covering my feet. Owning Jordans became about identifying with a larger culture and community, expressing my style, and having a piece of something that felt aspirational. The brand marketing successfully made me believe that Air Jordans were special shoes that could give me confidence and street cred.

Strategic marketing is key to building a successful business by fostering brand recognition, financial growth, customer loyalty, and meaningful engagement with the target audience. When I was growing up in the early 2000s, there were tv commercials for Fanta soft drinks that were really striking and definitely caught my attention because of the creativity of their ads. Using the allure of a tropical setting and lively music to promote Fanta added a fun and refreshing element to connect with the target audience, especially teenagers. It creates a memorable experience tied to the product.

In one of the commercials the members of the girl group called Fantanas, ask a group of young men who are bored with watching television if they ”Wanta Fanta?” Then, they begin dancing to the ad campaign’s repetitive theme song, ”Wanta Fanta? Don’t You Wanta.” This ad didn’t satisfy a specific need for me since I wasn’t a huge fan of soda. However, whenever I definitely was more enthusiastic about purchasing it. I would point it out at the store whenever I was with my mom and sing the catchy, ‘Wanta Fanta? Don’t You Wanta” song. It came to a point that whenever we had a family get together or barbeque together, there was either cans of Fanta or a huge bottle of it!!

From a young age I have been very passionate about makeup its a way for you to express yourself that lets you show off your originality accentuate your best qualities  and your talents and feel more confident. Makeup has the ability to not just change how you look but also how you feel and think about yourself a part of what it makes is fascinating is being able to try out different colors techniques and trends. My favorite makeup brand is called Rare Beauty the brand is founded by the singer Selena Gomez the brand focuses on creating high quality makeup products that  enhance your natural beauty while promoting self acceptance and mental health the brand is also known for its empowering messages and commitment to give back to the community. Rare Beauty has made a signifiant impact on the beauty indrusty it brought a fresh perspective by promoting inclusivity, diversity and mental health awareness, the brands commitment to offering a wide range of shades ensures that everyone can find products that suits them. What I most like about this brand is their dedication to support mental health awareness through their Rare impact fund it has not only created good quality makeup but also sparked meaningful conversations about beauty standards. Their ads also features people of different backgrounds ages and body types showing the beauty in every unique individuals, its good to see a brand that values diversity and strives to reparent a wide range of voices and stories in their advertising campaign.

When I was little, I always thought that Nike was a very expensive sportswear brand. I thought there product was for athletes and that I shouldn’t wear it for my casual lifestyle. But as I grew older, and was playing soccer, I started to like Nike a lot. I have always liked Nike’s marketing campaigns. They are very creative and inspiring, as they would always feature famous athletes such as LeBron James and Cristiano Ronaldo. I remember seeing the most famous ad from nike that is called “Just Do It” The ad was loved by many people and also really motivated by people to overcome challenges and achieve their goals. Nike has also done a great job of marketing their product through social media and having influencer partnerships. They just know how well to advertise their product and try to hype up there product. I have alway been a loyal customer to Nike for a few years now and obviously since I play soccer and my idol is Cristiano Ronaldo a lot, I like Nike. Nike is a brand that does not want their customers to give up and I love the quality of their product as well. I would have never in my life buy Nike products if I have never seen the cool and amazing marketing campaigns. Their ads have also really made me be part of their brand since a lot of professional athletes were in their ads promoting product. I believe Nike is one of the key reasons why they are such a successful business. Their marketing game will always be on top!