Author Archives: Luis Navarrete

Starbucks Marketing Assignment Luis Navarrete

Starbucks is a famous coffee brand that has a lot of customers around the world. They have a good marketing strategy that makes their products and services attractive and satisfying. One of the products that they marketed to me was the Pumpkin Spice Latte, which is a drink that they sell only in the fall season. I saw a YouTube ad about this drink, which made me want to try it and buy it. The ad was very effective because it did three things:

First, it made me feel good and excited by using warm colors, happy music, and smiling people. The ad showed a group of friends having fun and enjoying the drink in a cozy and festive place. The ad also reminded me of the fall season, which is my favorite time of the year. The ad made me feel like I could have a great time with the drink too.

Second, it made me curious and interested by showing the features and benefits of the drink. The ad showed how the drink looked like, with a creamy texture, a spicy and sweet flavor, and a whipped cream topping. The ad also told me how the drink could make me feel, with satisfaction, indulgence, and warmth. The ad made me want to taste and experience the drink for myself.

Third, it made me act and buy the drink by giving me a call to action and a sense of urgency. The ad told me to go to a Starbucks store or order online to get the drink. The ad also told me that the drink was only available for a limited time, which made me feel like I had to hurry and not miss the chance. The ad made me go and buy the drink as soon as possible.

The Pumpkin Spice Latte satisfied my need for a delicious and comforting drink that would make me feel happy and festive. The drink also matched my values and preferences, as I like coffee and seasonal flavors. The drink also met my expectations and delivered on its promise, as I liked the taste and quality of the drink. The drink also improved my experience and relationship with the brand, as I got rewards and discounts from the loyalty program and the customer service. The drink also made me share my feedback and opinion with others, both online and offline, which made me more engaged and loyal to the brand.

To sum up, Starbucks is a brand that knows how to market its products and services, as it has a strong brand image, a loyal customer base, and a diverse product portfolio. The brand uses different marketing strategies, such as brand consistency, social media, loyalty program, product innovation, and experiential marketing, to make its products and services appealing and satisfying to its customers. One of the products that shows this is the Pumpkin Spice Latte, which is a seasonal drink that Starbucks sells every fall. The product caught my attention and fulfilled my needs through a YouTube ad, which made me feel good, interested, and motivated to buy the drink. The product also gave me a positive and memorable experience, which made me more loyal and supportive of the brand. The product is an example of the power and success of Starbucks’ marketing.

Ethics Assignment Luis Navarrete

The Metropolitan Transportation Authority (MTA) has been actively involved in corporate social responsibility and sustainable business practices. Here’s a brief overview of their current initiatives:

1. Green/Sustainability Initiatives: MTA has committed to reducing emissions from its operations by at least 85% by 2040, from a 2015 baseline. Their strategy includes updating facilities to reduce fossil fuel use and energy consumption, transitioning fleets to reduce fossil fuels used for buses, trains, and non-revenue vehicles, and optimizing energy use through energy management, regenerative energy, and storage.

2. Carbon Emissions Reporting: MTA voluntarily identifies, and tracks instances of greenhouse emissions and the measures taken toward their avoidance. This helps them work effectively towards reducing their own carbon footprint while contributing to the public’s understanding of the role mass transit plays in reducing carbon emissions.

3. Governance, Risk, and Compliance: MTA has a comprehensive corporate governance code of ethics that guides their operations.

Based on these initiatives, here are some recommendations for MTA to create a more ethical, socially responsible, and sustainable business:

1. Expand Renewable Energy Initiatives: While MTA has made significant strides in reducing emissions, they could further expand their renewable energy initiatives. This could include investing in solar or wind energy for their facilities or exploring partnerships with renewable energy providers.

2. Enhance Community Engagement: MTA could increase its community service and volunteerism efforts. This could involve organizing community clean-up events, offering discounted or free services to underserved communities, or partnering with local schools and organizations for educational programs about public transportation and sustainability.

3. Promote Sustainable Supply Chains: MTA could work with its suppliers to ensure they also adhere to sustainable practices. This could involve creating a supplier code of conduct that outlines expectations around environmental responsibility.

4. Increase Transparency: To build trust with the public, MTA could increase transparency around its sustainability efforts. This could involve publishing regular sustainability reports that detail their progress towards their goals.

By implementing these recommendations, MTA can further enhance its commitment to corporate social responsibility and sustainable business practices.

Luis Torres Navarrete

Hello, my name is Luis. My major is Financial Managment. My hobbies include video games, sleeping, instruments like the piano, recorder, or guitar. i have an allergy to crustaceans.

My BMCC email is: luis.torresnavarrete25@stu.bmcc.cuny.edu