Unit 11 Assignment

For our Unit 11 Assignment, we will reflect on what we’ve learned in class and through our course materials to discuss how Marketing can set products and services apart, and how organizations use innovative marketing strategies to target specific segments of the population (like us!).

Marketing has the ability to inspire us, to educate us, and to encourage us to do something. That call to action – the so what – of each campaign is different, and therefore each of us has one (or more) marketing campaign(s) that stick with us. Good marketing makes us feel something. It makes us want to be loyal to a brand, or to support a cause, or to explore something new. Marketing can get us on board with an idea, make us feel like we’re part of something bigger, or – in the words of Ted Lasso – for us to believe in something.

As marketers ourselves, there’s a lot to take away from the campaigns that we remember, even decades after they were new. The best marketers know how to craft memorable campaigns that have staying power, and that’s what we’re going to talk about in this module’s writing assignment.

For this assignment, we’re not looking for Reddit’s leaderboard of the “best marketing campaigns of all time.” Nope – for this, we want YOU to share what has resonated with YOU. 

Here are the steps students should take to complete this assignment:

  1. Follow this guide to create a new post and include your responses to the following questions. Select “Retention” as the post Category. All submissions will populate under the Student Work menu item (Student Work > Marketing).
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  2. In your response, describe a brand whose marketing made their product or service appeal to you and why — especially if the manner in which it was marketed to you was unique or out of the ordinary. This could be a product or service you learned about while riding the subway, watching a YouTube ad, or seeing in a store window.  Add a photo of the product/ service / brand or even the marketing campaign collateral if you can find it, and explain why you may not have otherwise purchased / believed in / been loyal to / supported the product or service had it not been for the marketing. What want or need did this product or service satisfy?

Here’s what your submission should look like before you click “Publish.”