Strategic marketing is key to building a successful business by fostering brand recognition, financial growth, customer loyalty, and meaningful engagement with the target audience. When I was growing up in the early 2000s, there were tv commercials for Fanta soft drinks that were really striking and definitely caught my attention because of the creativity of their ads. Using the allure of a tropical setting and lively music to promote Fanta added a fun and refreshing element to connect with the target audience, especially teenagers. It creates a memorable experience tied to the product.

In one of the commercials the members of the girl group called Fantanas, ask a group of young men who are bored with watching television if they ”Wanta Fanta?” Then, they begin dancing to the ad campaign’s repetitive theme song, ”Wanta Fanta? Don’t You Wanta.” This ad didn’t satisfy a specific need for me since I wasn’t a huge fan of soda. However, whenever I definitely was more enthusiastic about purchasing it. I would point it out at the store whenever I was with my mom and sing the catchy, ‘Wanta Fanta? Don’t You Wanta” song. It came to a point that whenever we had a family get together or barbeque together, there was either cans of Fanta or a huge bottle of it!!