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- Roy Kroc was a milkshake machine salesman from Illinois hungry for business opportunity as he was not the most successful in his field. Upon meeting the McDonald brothers Roy became mesmerized by the structure of the McDonalds business when traveling to California. The McDonald brothers were genius business owners who built the franchise from the ground up on a new and efficient process to mass produce their food. Roy immediately recognized this opportunity and new he could expand with it. The McDonald brothers were more focused on staying a booming local business.
- I don’t think the McDonald brothers did the right thing by selling out however Roy did not stick to his word and offered them a way smaller percentage of the franchises revenue then promised. As what appeared to be a good deal at first, I don’t think the McDonald brothers realized the true potential of their company and ultimately got somewhat scammed.
- The local stores made their money by using the fast and efficient business model the McDonald brothers founded the franchise on. The success of the franchise made it capable of covering costs required to run each location of the business itself.
- Kroc made his money by beginning to expand the business and opening up new locations in different cities. This placed him in a prestigious position in the real estate market due to the booming success of the franchise. On top of this he was collecting more profit that each location was making itself.
- This movie definitely opened my eyes to the history of the McDonalds franchise that I was not aware of. It made me have sympathy for the brothers as they got robbed of millions of dollars as well as a franchise titled by their last name. I dont eat McDonalds very often but i dont mind it once in a while and it will most likely stay that way. I found this film very interesting and informative.
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