- Visionary and ambitious, Ray Kroc was a businessman. Kroc recognized the opportunity to expand and establish franchises throughout the nation for the fast-food concept created by the McDonald brothers. On the other hand the McDonald’s brothers were fine with having a small but successful business and didn’t fined the need to expand.
- The movie makes the argument that the McDonald brothers may not have completely realized the long-term potential and value of their innovation, even if they did receive a sizable quantity of money for selling the rights to their brand and concept. Despite appearing large at first, Kroc’s pledge to give them a portion of the franchise’s revenues turns out to be much smaller as a result of several business gimmicks. Overall in my opinion I don’t think it was right for them to sell because they could have made more money than they received.
- Ray Kroc’s business demanded an upfront franchise fee from prospective franchisees in order to get them access to the McDonald’s name, infrastructure, and support.
- Due to his ownership of the McDonald’s brand, Kroc was able to make calculated choices that impacted the expansion and prosperity of the company.
- Honestly this film docent change my overall view on McDonalds; I did feel a bit bad about how Kroc got the business from the brothers but I guess that’s just business, you have to have that finesse. That isn’t going to stop me from buying a Big Mac with fries though; my favorite scene was when Kroc first ate at McDonalds and was dumb founded of how quick he got his food and didn’t know what to do with it or where to eat it.
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