This assignment was not a hard one when it came to making a decision on which ad to pick. The commercial that would forever stick with me, my closest family, and friends – well in fact anybody who was alive watching TV from the early to mid-2000s. This is when the ball game was really on! Marketing had to be top tier from the beats of the music in the background to the set and actors chosen. Back, then a good commercial (or bad) could literally make a company.
Now I have a list of my top five best commercials in my lifetime, but I thought for this assignment it was only right that I pulled out the triple play optimum commercial song. And if you don’t remember, and you have been living under a rock, I’ll just insert one of the lines from the popular song.

“IO Digital Cable
Watch a lot of channels whenever you’re able
HD is free, let me put it on the table
For twenty-nine ninety-five, you get to sign your label” Lyrics for the Triple Play Optimum Song.”

The commercial has a beach theme, including pirates, mermaids, sea monsters, and of course three women in bathing suits who keep repeating the Optimum phone number. This song was so instrumental, because not only did it hook itself onto the minds of almost everyone listening and watching, but it programmed optimum and its phone number into the heads of millions of people, both young and old. “My wife and I still randomly sing the 877-393… part at each other…for 14 years now.” Said one customer commenting under the videos post. That song was played in parties, lounges, schools YMCA’s literally everywhere and no one was upset, we all enjoyed dancing to the beat and sing along to the catchy lyrics.

“Optimum offers both double and triple-play deals, which means you can bundle your Optimum internet with Optimum TV, Optimum home/mobile phone or both. Optimum offers a wide range of internet and TV plans to choose from, and its bundle discounts are some of the best available.” The Optimum Triple Play is an IO digital cable television (with free HD), Optimum Online – broadband cable, Optimum Voice – phone. Back when Cable options weren’t so vast getting a bundle deal for 29.95 was legit one of the best steals of a deal you could get. This was marketing genius I was affected by this commercial and so were many. During the 877 Era, when it came down to choosing who would be your cable provider someone would 9 time out 10 bust out sing “I O …Digital Cable”. Optimum not only cooked up an amazing deal that made people to seek them for a service, but they then packaged it up in an unforgettable marketing commercial!

During this era, it was a war of the cable networks. People would want to know what cable you had before coming over or even use it as a means to decide whose house, they would be holding the movie night at. All I knew was I needed to have optimum and lucky for me, we already had it. But this only channeled my belief that optimum was superior; they had an affordable plan that literally everyone in the world was talking and singing about. I have stuck with optimum till this very day because of the impact that their marketing has had on me. I know there are tons of other cable networks I could use but Optimum has created their own brand with me as a customer, so until someone else comes out with another – well a better banger I’m sticking with my good ole’ Optimum.

Customer video comment:
Only real G’s remember this optimum triple play commercial : r/nyc (reddit.com)
Lyrics for Commercial
Optimum – Optimum Triple Play Commercial Lyrics | Genius Lyrics