A video recording of the synchronous sessions for the week will be uploaded after each class to this folder (https://www.dropbox.com/sh/s8lpbwnw768exvp/AAD_wCFERsLKwgi2EAHeBdGya?dl=0) (the password can be found on the “Welcome” page of this course’s Blackboard site – email me if you can’t find it)
Preliminary design presentations
Each team will present their preliminary design. Be prepared to offer feedback to your classmates. Everyone should write at least one comment in the Zoom chat during the presentation. Please use this space for constructive feedback that will help the team move forward and make changes. Ask yourself the following questions:
- Are the different elements of the campaign cohesive (visually, thematically and tonally)?
- Is the language clear and to the point?
- Are the color and typography choices appropriate for the target audience and subject matter?
- Are the elements of the campaign engaging?
- What could make this campaign more powerful?
- What are the strongest/weakest elements of the campaign?
Deliverables
For next week, revise your design based on the feedback you received during the presentation. This is your last chance to make content changes before translating your sketches and ideas into a full-fledged campaign. Submit your revisions under the OpenLab discussion “Week10: Revised Design”.
