Designers Define Typography
Typography is the craft of endowing human language with a durable visual form.
Robert Bringhurst, The Elements of Typographic Style
Typography is the convergence of art and language. This makesit hugely powerful as a tool and a means of expression.
Ellen Lupton
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.
Emil Ruder
Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.
El Lizzitsky
Most people think typography is about fonts. Most designers think typography is about fonts. Typography is more than that, it’s expressing language through type. Placement, composition, typechoice.
Marl Boulton
Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.
Hermann Zapf
Typography in Action
Advertising
Packaging
Publication design
Book Covers
Brochures
Web
