The International Typographic Style, also known as the Swiss Style, was an approach to graphic design that emerged in Switzerland and Germany during the 1950s. Designers working in this style advocated, clear, readable, objective and accessible visual communication that de-emphasized individual expression. To this end they employed: This style was […]
History
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Lecture Presentation Source: Thinking with Type by Ellen Lupton Letterpress printing Johannes Gutenberg invented the letterpress printing technique in the mid-15th century in Germany. It remained the form of printing through the 19th century, and was still in wide use until the second half of the 20th century. Reading assignment Chapter […]
