Create a web announcement for a lecture series about contemporary design. Carefully consider the typographic hierarchy of the information presented. A viewer should be able to easily understand the calendar of events and to quickly learn who the main speakers are. The design must also convey the excitement of contemporary design to an audience of designers and students. The information itself must constitute the “imagery” of the page.
Page width: 1200px
Page height: as needed.
Your design must be purely typographic. You may use colors, shapes, and lines as well as text, but no falling leaves or angels.
Text:
Design Culture Now
Cooper-Hewitt, National Design Museum
2 East 91st Street
New York City
Erik Adigard | M.A.D.
Thursday, September 12
6:00 pm
Graphic designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. The firm has since designed Web sites, multimedia installations, and print publications for global clients, including Wired magazine.
Julie Bargmann | D.I.R.T. Studio
Tuesday, October 9
7:30 pm
Julie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the Massachusetts Museum of Contemporary Art in North Adams, and Riverside Park South and the Hudson River Park in New York City.
Michael Gabellini | Gabellini Associates
Wednesday, November 2
6:00 pm
Michael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen Fox Associates before founding his own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the Council of Fashion Designers of America.
Rebeca Méndez | Méndez Communications
Thursday, December 4
6:30 pm
Rebeca Méndez, born and raised in Mexico City and trained at the Art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.
Adapted from Thinking with Type by Ellen Lupton
Warning:
The Memo Problem
Don’t let your page look like an interoffice memo!
Don’t be a slave to the document. For example, the museum address does not have to be at the top of the page.
Instead of making one big text box, break up the content and move it around the page.
Use an interesting variety of type sizes (some big, some small), but use variety in a consistent way. Mind the hierarchy!
Use color. Even just making the background a color helps your page look less like a…memo.
