You have a brilliant idea for a new magazine and you are preparing to pitch it to potential supporters. Write a proposal that outlines your plans for the magazine and design sample pages.
The Proposal
Write a proposal with the following information:
- Magazine name
- Subject matters covered by the magazine
- Regular sections/ departments
- Market/Target audience
- Competition
- Title of Cover story for the first issue
- Dimensions of the magazine
- Visual design approach
Research and Content
Inspect magazines of similar content and visual approach as the one you intend to use. Save clippings or screenshots of examples that resonate with you or inspire you.
Gather content. Write article titles for your sample magazine. You need:
- a list of articles for the table of content, and some (possibly) to be featured on the cover. The articles should fit into the magazine sections or be featured articles.
- content for the article spread, at the minimum, headings, pull quotes and captions. Body text can be dummy.
Design
Design a typographic scheme for the magazine. This should include typeface, style, weight, size, leading and alignment for:
- Heading
- Subheading
- body text
- Pull quotes
- Captions
Design sample layouts for the following pages
- Magazine cover (includes a logo design)
- Table of content
- Sample article spread
All these pages must display a cohesive design and personality, including a consistent typographic scheme, unified approach to imagery and general layout (consistent page size, margins, spacing and folio. Column grid can vary.).
Document
Due Dates:
- Proposal: Thu 4/18
- First drafts of cover and table of content: Thu 5/2
- First Draft of article spread: Tue 5/7
- Second drafts of all three pieces: Thu 5/9
- Final presentations: Tue 5/14 and Thu 5/16
