Juan Bracetty

Font Men

I guess it’s common knowledge, but I find it incredible that you can create your own fonts. That there are teams of people in specialized fields of typographic design that come together to build a font. That these two guys built an empire designing them. It feels like a well-oiled machine with multiple parts churning out font designs. Hoefler says in the video, the “design of the typeface is validated by the market” They’re a business, designing with a purpose, to sell.

The Sign Painter

This video unlike the other two focuses on a more human approach to typography. The sign painter Mike Langley reminds us of the natural beauty of hand painted signs, flaws and all. He presents himself as a nostalgic. I wonder if this approach to typography will eventually be lost in time. There will probably always be a niche market for it. I think it’s pretty interesting that this coffee company used Langley’s story as a promotional tool.

Ryman Eco

I absolutely love that there’s an environmentally conscious font in the world. And it’s beautifully designed. Why aren’t we all using Ryman Eco?