Category Archives: 2 History of Type videos Week 3

A BRIEF HISTORY OF TYPE and A FUN HISTORY OF TYPE

In the brief history of type, I learned that the first movable versions of type were founded in china. Lettering has evolved greatly over time and it amazed me that typography even goes so far back. The industrial revolution created an age of newly wanted printed material. Typographic technology has greatly changed and advanced over the years. This video was very informative.

In A Fun History of Type, I learned that the tools used, help define different types of typography. The linotype system was created to make typing faster and more type was being produced. Typography grew even further through the invention of Macintosh and the use of mobile devices. People would now stay on their phones reading typography.

Giulia Feleppa’s comment on History of Type

“A Brief History of Type” gives a short but intense view of the evolution of type from its first use centuries ago, to standardize communication and the commerce to the new era where type is used in a more artistic way. What appears from the video is that the evolution of type wasn’t uniquely caused by the development of the printing system which lead to the mass printing production. Definitely the work of the scribes and the first ceramic types in China and metal ones in Korea, the movable types used in the printing of the Gutenberg’s Bible, the invention of the Linotype by Otmar Mergenthaler which dominated most of the XX century, the Monotype system, the Litography and the new computer technology played a fundamental role in the history of type. However, type evolved mostly under an esthetical aspect. After the publication of the Gutenberg’s Bible, people like Nicholas Johnson started focusing on the readability of the type. The visual evolution of type actually started with his first beautiful work which became inspiration for big names of typography like Baskerville, Batoni, Caslon, Garamond and right after Benguiat, Gill, Zapf. Even though their purpose might have been mostly utilitarian, the transformation of the type design mainly reflected the spirit and style of the different eras in which the type was created. During the Renaissance and Einlightment period type was the expression of the pursue of excellence and beauty, during the Industrial Revolution, the need of a better and faster communication, but also became a mean to drive the attention to the printing (which created a new industry, advertising), during the 1960s and 1970s type expressed the revolutionary spirit and the research of modern new looks. In the late 90s, graphic designers started giving a more hand lettering typographic design because they wanted less traditional types.  

The “Fun History Of Type” video shows instead how the type had to adapt to the different writing supports. When Egyptians introduced the papyrus because easier to transport than rocks and to write on, they simplified the alphabet. Then the papyrus was substituted by the parchment, which was more expensive, so the type had to become smaller and thinner to fit as many words possible into one page. After the introduction of Gutenberg’s movable characters, typography suddenly subsisted calligraphy in fact Johnson and other important names in the history of typography created more readable typefaces once printed. With the spread of computers and the digital media, newspapers produced digitally, appeared exactly as the printed version which resulted as really difficult to read on pixelated screens. Carter had to invent the Verdana font to make those newspapers easily readable on the screen. Nowadays phones are the main devices used to read, so new typefaces have been created to cleanlier appear on small screens. Hence, with the constant evolution of the new technology, the type design will continue to thrive extensively. 

So I had the impression that in the first video the type evolved to be graphically more pleasant and stylish and in the second video it evolved under an utilitarian pressure. However, in an era with so many accessible and free typefaces, I hope that we will have an improvement in the quality of free fonts (not only estethically but also ecofriendly) and not only in the quantity. 

2 History of Type videos

In the video, “A Brief History of Type” by Rob Leushcke talks about how types evolve from past to now. This video was interesting to know that the first movable form of type was created in China using ceramic materials and then a short time later metal type was being used in Korea. In the West, Johannaes Gutenberg created the first mas-produced book the Gutenberge Bible. In 1470s, the French artist Nicholas Jensen was the first to create a Roman face. In 1800s, Otmar Mergenthaler developed a machine that would cast a hot lead alloy of metal into lines of type. In 1898, Talbert Ianceton created the mono type system and it was used by most of the large publishing houses and newspapers. In the mid-1980s, the typographic industry prepared for a technological transformation so the type design could be found on everything. By the 1990s font development software had became reasonable for the graphic designer. Today, the trend of new creative thought design is getting stronger as the development of software allows artists to use powerful tools at will.

Commentary on history of typography

In the short video “fun history of type” i enjoyed how it explored the history of typography and such in a interactive way . Although it can be hard sometimes to gather information from something so interactive but it was a good amount of information I was able to retain so I think it was pretty informative . In fact , one of the new things I kinda got from the video is that the first things kids used to write on in school was wax tablets until someone thought of the bright Idea to fold papyrus . Who knew it was something as simple as that . 

On the other hand in the video a “A brief history of type” just about gave a lot of the same information but in a more historic informative way . I thought it was good to have the combination of the two because it helps me understand and retain the information more . One thing I learned from the video was that the first movable type form was created in China in the 11th century using ceramics material . And in the Clip that they show it looks like stamps so something so common now back than was used to create words and sentences . 

Comments on Brief/Fun History of Type videos

A Brief History of Type: I found this video particularly excellent, given that it is an informative video. In my opinion, I prefer this video over the “Fun History of Type.” I feel that anyone who sees this last one will not take as much information about the topic; instead, they might get distracted by “the funny way to summarize the history of type.” Technically they are expressing the same idea but with a different approach to it. I need to say that I’m amazed by the way that the Type has evolved over the centuries. The world needs were the reasons for it to transform; initially, the only way to find writing was in the Gutenberg Bible, but only rich people could get their hands on it. The black letterforms were difficult to read, so the need for a highly readable typeface that could reach more people was what started the Type’s evolution. The reason for the creation of more typefaces can be credited to multiple events on history, like the industrialization and even WWI/WW2. It’s incredible to see how Type affects our daily lives and how it influences us to choose something depending on how the typeface visually reach us.

Makenna Topacio’s Two History of Type video commentary

On “A Brief History of Type”, Leuschke explains how typography and the use of writing changed from basic use to create a universal method of communication and standardizing currency, to utilizing it for artistic and stylistic purposes. Hans Gutenberg as it was said, revolutionized the way typography was used and purposed by creating his version of the Christian Bible, which is still used today. It was interesting to learn that he basically created the idea of mass producing writing and thus being the pioneer for printmaking. Creators like Nicholas Jensen were the first to stylize writing in a simplistic and aesthetic way, which was akin to the artwork that was popular during the time. These different styles like Baskerville, Garamond, etc. all popularized the way we think about fonts and typefaces as not just a way to communicate, but as a way to express artistic emotion. I also found it interesting how advertisments were started and popularized with its relationship to the spread of literature, as well as the invention of the lineograph machine which changed the way mass production of writing forever. The creation of this machine inspirsed the invention of the monotype and and the typewriter, and later the most tenchologically advanced way of writing, the computer. Presently, typeface has now explored the idea of creating fonts that mirror hand written designs, which shows how the evolution of type is constanty changing and discovering new ways of creating art.

A “Fun History Of Type” teaches us an interacting way of learning about the history of how type is used today. Learning how books over scrolls were popularized, as well as the mass production of written books were created was something I never knew. The invention of the printing press by Gutenberg revolutionized how mass writing was able to take off and reading and writing was popularized. This was the start of how type was used indefinitely. Now, living without typeface would be impossible; it is integrated in our everyday lives. from phones, to computers, to advertisements, to newspapers, type is now our primary way of communicating and connecting with one another. As long as technological advances are made, typography and the way written languages are created will also advance to adapt to our future.

Video response 9.25.20

In the “History of type”, I learned that typography went through many changes from centuries past to the present, especially how type was made. For example, type before was used in dyes, currency punches, and seals, and then one day in the 11th century, China created the first movable type using ceramic materials and in Korea, was the first metal type. Moreover, people like Johannes made the first massively produced Guttenberg bible that included movable type. With type being the main focus, a lot of emphasis on the type was usedfor many things such as posters, books, plays, and there were even nbewer ways in which type was gooing to be created for much convenience. In the case of Otmae Mergenthaler, he created the hot lead alloy metal type which allowed typing to be less cumbersome. As the years go on, type was used in advertisiment and for commercial use.

In the ” Fun history of type” I learned that during the ages of humankind, different ways of calligraphy and typography were used in different time periods. In ancient Egypt, papyrus was used to write out hieroglyphs, stone tablets in Ancient Rome. When Guttenberg came along, he massively produced the Guttenberg bible using first ever movable printing press. With the printing press being movable, many establishments like schools and churches used it to write more books, texts, etc. Advertising was heavily used during the industrial time period with different, fancy typefaces and when apple came along in the 1980’s, a new reading habit appeared with the pixelated letters. Finally, in the 90’s and nowadays, types are heavily digitized with using a computer to moving our screens on our mobile, tablet devices.

2 videos of type by Erick Fiallos

The first video was a 10 min explanation of how was the evolution of type, starting with the symbolic forms of the Egypts to the complex way that we can read through a screen. The video was interesting, i like the way how well is explained the historical process of type, specially with the creation of books and the type machines. I believe that the invention of mass production of books was what actually made start a lot of people their process of type design to what is today.

The second short video is pretty much the same, but cover the essential things in a more interesting way than the long video, i can say that i liked how this video explain the origin of type starting with the people that used to live in caves to the creation of big metal machines to start the production of books when they become famous and wanted for everybody. Also i liked how the video explain must of the most famous type designer in their beginnings and the war between some type web pages in order to become the most used type font web page of that time.