Juan Bracetty
Font Men
I guess it’s common knowledge, but I find it incredible that you can create your own fonts. That there are teams of people in specialized fields of typographic design that come together to build a font. That these two guys built an empire designing them. It feels like a well-oiled machine with multiple parts churning out font designs. Hoefler says in the video, the “design of the typeface is validated by the market” They’re a business, designing with a purpose, to sell.
The Sign Painter
This video unlike the other two focuses on a more human approach to typography. The sign painter Mike Langley reminds us of the natural beauty of hand painted signs, flaws and all. He presents himself as a nostalgic. I wonder if this approach to typography will eventually be lost in time. There will probably always be a niche market for it. I think it’s pretty interesting that this coffee company used Langley’s story as a promotional tool.
Ryman Eco
I absolutely love that there’s an environmentally conscious font in the world. And it’s beautifully designed. Why aren’t we all using Ryman Eco?
Juan, I really hope that handmade sign painters will not disappear. It is a beautiful way of express authenticity and uniqueness. I actually noticed that lettering and calligraphy became more popular in the last years, so probably we will have more sign painters in the next years.
About Ryman Eco font, I totally agree with you. It is really well designed and I will probably use it as soon as I have a chance.