From my personal experience I can related to was in the video it said “You are having to consider the whole but then focus on detailed aspects of the language or the word or the piece of text that you are trying to articulate and communicate.” This section of the video I can relate to because I have taken Journalism class in High School. In this class my classmates and I had to create a newspaper for the whole school. We would get sections on what the group had to work on and we would have to collaborate how the newspaper would come out and think what kind of design and fonts would be used in the newspaper. We would have to think creatively and how it would attract the students to read the newspaper and what kind of information was put in.

Some people would find typography easy then others. I find it a little hard since it has to go with what the design is being created. Others find it easy and know what design they are going to create. When they finish what is being created they ask for feedback but it can be hard on the person because they took their time and effort on it and the person tells them they need to make some changes because it is not the way they want the work to be. People are taught differently and have their ways in creating their design, so the person defends on their work and explains why the person created their design a certain way.

How do graphic designers deal with people criticizing their design when someone oppose and wants their work to be a certain way?

After watching this video, the part that resonated with me was when the gentleman at the beginning said “20 years ago, if I tried to explain what graphic design was, I would have said its to design logos, books, posters, and people would have stared at me as though I was from another planet.  Today, uh if people say, “what do you do?” and I say I’m a graphic designer, they say oh I love Sabon.” Growing up, I was always interested in the colors, shapes, fonts, and overall design of logos that I saw throughout my day and how it affected the people around them. In this current day of age, majority of people are aware of what graphic design is, but there are many who still do not know this. Later into my life, I gained more knowledge about creative design and how every design we see has been specially designed by someone.

There will always be people designing artwork for consumers either that be for personal or corporate commissions. What makes it interesting though is that there are two types of people when it comes to being aware of artwork and how it effects their daily life. There are the people who are somewhat or fully aware of the backstage design plan that takes place for the final product, and then there are the people who are not even aware of how any of the brands they are purchasing have been carefully designed and targeted towards them. With this being said, I have always wondered, if every person knew about the back stage design plan for an item, how would that change their outlook on their daily life and the decisions they made?

In my personal experience, I find the typography part of the designing pretty difficult. The color, the size and the type of font being used can easily change the entire aesthetic of the over all projects. Even on things simple like a PowerPoint, you can’t slap on a random font and expect it to look aesthetically pleasing. The design of the font has to match the aesthetic of the theme. An example could be: you’re making a minimalistic design, if you suddenly use a bright color, big, funky text, it’ll defeat the purpose of the project being a minimalistic design. 

I agree with what was said on 2:15, you have to think about all the possibilities when it comes to typography. From color, size, style, to how it would blend with certain things. This is why it makes typography tedious in a way, it’s a part of the process where you might find yourself thinking for much longer than you thought you would. Interesting but tedious. 

The question I have after watching the video is how do graphic designers avoid getting stuck into the endless possibility of ideas for a design?

In contrast to the video, I had found some similar knowledge and personal experience I had before. For example, when designing a poster or even a PowerPoint you have to think about what kind of typeface and imagery should be used, what kind of colors, size should be used, or where should you place them to make your project look better. 

According to the video about 3:17, I don’t totally agree with what he was saying that larger agencies introduced the idea of absolute specialist become fragmented and that isn’t a good skill to be used. Although, some of the people who just “do things” but I think that all people learned in all different way or treat things in a different ways there may be people who felt like doing in an absolute specialist way.  

 After watching the video, I started to wonder how did the first graphic designer come up with the idea of designing something?