The process of a graphic design is first to make a sketch in which the client’s ideas are implemented, to what type of audience is it going to be directed, among others. then the graphic designer is he begins to use different elements to develop what has been implemented in the brainstorming. Then, it is when it is established if the design complies with the established norms and if it is really aimed at the audience that is established, keeping the essence of the client’s ideas with the designer’s work. When the agreement is reached, it is already taken to the public.