When it comes to the beginning of starting a project, it can be quite challenging to build up a base. Building up from that base can lead to endless possibilities. It’s where the designer lays out different designs and making a design that is more suitable for their client and the target audience. It’s important to know exactly what the client wants, what do they want the design to tell the people? How can this design capture their attention?
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I agree with the designer has to think how and why are they going to capture the audience attention. The designer can think in various of ways so it can communicate with the audience and what the audience is going to think once they see the design. It can be challenging for the designer to see how they can create a design because they can think in a lot of ways to create a design but would have to chose one that fits the most.