This video gave me a lot of understanding about the type of work that graphic designers do. It is not just creating the logo, choosing the font, or selecting the images. It is all the specific visual elements coming together, using the same voice to communicate the client’s larger message. There are so many possible combinations of these elements to convey the mood for what a project needs.

The last speaker in the video argued that getting to the core of a design project involves “trying to find an attitude for response to the client” and asking yourself what are the right moods and elements for the job. This comes before the specific craft skills to execute. Aside from direction and collaboration with the client, how do graphic designers, who design well, land on that mood? I’m sure it comes with experience but finding the perfect configuration of all of the visual elements seem daunting.