Before reading the book and watching the video, the first thing that came to my mind when thinking of graphic design are logos. Now I get that there is much more to graphic design, as it is a visual language that serves a purpose. A graphic designer manipulates text, images, shapes, colors and a multitude of other elements to make a project look good. The project can be anything, such as a magazine, a restaurant menu, or a website. The goal of the graphic designer is to help people (clients, brands) to convey a certain message or emotion. A good example of that is the amazon logo, with its distinctive yellow arrow, pointing from the a to the z, showing that Amazon has absolutely everything, and making a comforting smile at the same time. On the other hand you have the logo of Metallica, with its well known lightning bolt-like M and A, which perfectly matches the music they play.

On top of the message, the graphic designer makes sure that the project, whether it be a logo, a poster, or anything else, looks good. For that he is going to use color, fonts, images, shapes and more, that work together to give an identity to the project. But isn’t the concept of “looking good” subjective?