What the first thing comes to mind is the designer thinks about the design that the client wants. The designer thinks how the client is going to take out of the design. When creating a design they can be more than one design but you have to see which one would fit more to what the client wants. The designer has to think on how to come up with the design and what are the main thing that it’s going to get out of this because if the audience do not understand it then the designer has to change the design and see what it is they can make the audience understand what the meaning of the design is.