Because comic strips were popular and widely seen in the newspapers across the U.S. it made logical sense to bring these same characters into the feild of animation. Since people would recognize them and the drawings were not overly complex to recreate many times over, the techniques to animate them were not unrealistic. It was almost like a natural progression of a simialr art form. Another factor I believe is that there was already a understanding of the general popularity of some of these characters from the comic strips.
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