There are several routes to boost sales in the children’s toy department. Some companies choose to make a show in conjunction with a toy manufacturer. Sometimes the toy already exists, all that’s needed to boost the toy sales is to tie it to a show.
Paw Patrol is an example of where a show is made in collaboration with a toy manufacturer. Preschool kids haven’t had a new series made for them somewhat recently, so when this opportunity was noticed, someone took advantage of it. Each dog has been slapped on as many food products as they have been slapped onto and made into toys.
Lego reported a 25% increase in sales in 2015 after the Lego Movie (2014) was released. Legos existed long before the movie, but it doesn’t hurt that the movie raised brand awareness and revitalized the Lego community after several follow up blockbusters like the Lego Batman Movie (2017) and Lego Movie 2: The Second Part (2019).
