Yes, there are several instances of product placement in modern animated television shows. The usage of real-life brands in “The Simpsons” is one example. In one episode, for example, the protagonists visit a KFC restaurant and discuss the fast-food chain’s menu choices. The episode was chastised for its obvious product placement, but it indicates the continuous usage of this marketing approach in modern animated TV series. Social media influencers and content producers regularly collaborate with marketers to advertise items on their platforms, in addition to traditional product placement. This is frequently accomplished through sponsored content or influencer marketing campaigns, in which the influencer develops and distributes material highlighting the product to their audience.
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