Robert J. Ricci’s Profile
Faculty
Title
Academic Interests
Artificial intelligence, generative AI, digital marketing, integrated marketing communications, data analytics, public relations, influencer marketing, brand strategy, communications, AI ethics and bias, SEO and online visibility, marketing, content strategy, media relations, executive visibility, creative campaign development, AI applications in professional settings, AI applications in academic settings, education technology, consumer behavior, product storytelling, reputation management, crisis management, emerging technologies, social media, entrepreneurship, business management, continuing education
LinkedIn
Department
Business Management
Academic Program
Digital Marketing, A.S.
Courses
None found.
Communities
Open Education Seminars | Winter 2026
A virtual learning community for faculty who are participating in winter 2026 OER/ZTC Course Redesign seminar or the AI-resistant Open Assignment seminar. (image credit: “Open education and flexible learning” by Gavin Blake)
Projects
MAR 340 students demonstrate their digital marketing and analytics skills in professional website audits of popular brands. Avatar showing a person lying on a blanket on the grass and reading a book titled Digital Marketing cropped from a photo by Elio Santos on Unsplash
