Michael Rodriguez’s Profile

The mar­ket­ing sys­tem is de­scribed, an­a­lyzed and eval­u­ated, in­clud­ing meth­ods, poli­cies and in­sti­tu­tions in­volved in the pro­duc­tion and dis­tri­b­u­tion of goods from pro­ducer to con­sumer or user that im­prove cus­tomer value in the con­text of a com­pet­i­tive en­vi­ron­ment.

The marketing system is described, analyzed and evaluated, including methods, policies and institutions involved in the production and distribution of goods from producer to consumer or user that improve customer value in the context of a competitive environment.